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Evolution of Consumer Brand Engagement in Past Two Decades: A Systematic Analysis
by
Ubgade
,
Pritha Nasery
,
Joshi, Sujata
Published in
Vision (New Delhi, India)
(04.10.2023)
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Journal Article
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Subject Area
business
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Topic
bibliometric study
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brand engagement
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consumer brand engagement
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trend analysis
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Language
English
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SAGE HSS 2020
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ProQuest Central
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