Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena, Holzer, Matthias, Bruhn, Manfred, Tuzovic, Sven
Published in The journal of brand management (01.09.2021)
Published in The journal of brand management (01.09.2021)
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Journal Article
The role of marketing in today's enterprises
Wirtz, Jochen, Tuzovic, Sven, G. Kuppelwieser, Volker
Published in International journal of service industry management (14.04.2014)
Published in International journal of service industry management (14.04.2014)
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Journal Article
To dine or not to dine? Collective wellbeing in hospitality in the COVID-19 era
Tuzovic, Sven, Kabadayi, Sertan, Paluch, Stefanie
Published in International journal of hospitality management (01.05.2021)
Published in International journal of hospitality management (01.05.2021)
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Journal Article
Mobile-assisted showroomers: Understanding their purchase journey and personalities
Fiestas, Jorge Carlos, Tuzovic, Sven
Published in Journal of retailing and consumer services (01.01.2021)
Published in Journal of retailing and consumer services (01.01.2021)
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Journal Article
Viewpoint: The impact of coronavirus on service ecosystems as service mega-disruptions
Kabadayi, Sertan, O’Connor, Genevieve E, Tuzovic, Sven
Published in The Journal of services marketing (07.11.2020)
Published in The Journal of services marketing (07.11.2020)
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Journal Article
A hostile tale of disclosure and betrayal: Business perceptions of offshoring services
Tuzovic, Sven, Mulcahy, Rory, Russell-Bennett, Rebekah
Published in Industrial marketing management (01.04.2022)
Published in Industrial marketing management (01.04.2022)
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Journal Article
How do innovators stay innovative? A longitudinal case analysis
Tuzovic, Sven, Wirtz, Jochen, Heracleous, Loizos
Published in The Journal of services marketing (19.02.2018)
Published in The Journal of services marketing (19.02.2018)
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Journal Article
“My colleague is a robot” – exploring frontline employees' willingness to work with collaborative service robots
Paluch, Stefanie, Tuzovic, Sven, Holz, Heiko F, Kies, Alexander, Jörling, Moritz
Published in International journal of service industry management (28.02.2022)
Published in International journal of service industry management (28.02.2022)
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Journal Article
The journey to work of young adults with mobility disability: a qualitative study on the digital technologies that support mobility
Amaral, Carla, Chamorro-Koc, Marianella, Beatson, Amanda, Gottlieb, Udo, Tuzovic, Sven, Bowring, Natalie
Published in Disability & society (07.11.2023)
Published in Disability & society (07.11.2023)
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Journal Article
Why organizational loyalty programs cannot prevent switching
Mattison Thompson, Frauke, Tuzovic, Sven
Published in The Journal of services marketing (15.04.2020)
Published in The Journal of services marketing (15.04.2020)
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Journal Article