Marketing Agility: The Concept, Antecedents, and a Research Agenda
Kalaignanam, Kartik, Tuli, Kapil R., Kushwaha, Tarun, Lee, Leonard, Gal, David
Published in Journal of marketing (01.01.2021)
Published in Journal of marketing (01.01.2021)
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Journal Article
A Theories-in-Use Approach to Building Marketing Theory
Zeithaml, Valarie A., Jaworski, Bernard J., Kohli, Ajay K., Tuli, Kapil R., Ulaga, Wolfgang, Zaltman, Gerald
Published in Journal of marketing (01.01.2020)
Published in Journal of marketing (01.01.2020)
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Journal Article
Do Disclosures of Customer Metrics Lower Investors' and Analysts' Uncertainty but Hurt Firm Performance?
BAYER, EMANUEL, TULI, KAPIL R., SKIERA, BERND
Published in Journal of marketing research (01.04.2017)
Published in Journal of marketing research (01.04.2017)
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Journal Article
The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective
Kalaignanam, Kartik, Kushwaha, Tarun, Steenkamp, Jan-Benedict E. M., Tuli, Kapil R.
Published in Management science (01.03.2013)
Published in Management science (01.03.2013)
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Journal Article
On the Value Relevance of Retailer Advertising Spending and Same-store Sales Growth
Tuli, Kapil R., Mukherjee, Anirban, Dekimpe, Marnik G.
Published in Journal of retailing (01.12.2012)
Published in Journal of retailing (01.12.2012)
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Journal Article
Does Brand Licensing Increase a Licensor's Shareholder Value?
Robinson, Adina Bărbulescu, Tuli, Kapil R., Kohli, Ajay K.
Published in Management science (01.06.2015)
Published in Management science (01.06.2015)
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Journal Article
Investors' evaluations of price-increase preannouncements
Lim, Leon Gim, Tuli, Kapil R., Dekimpe, Marnik G.
Published in International journal of research in marketing (01.09.2018)
Published in International journal of research in marketing (01.09.2018)
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Journal Article
Do Disclosures of Customer Metrics Lower Investors' and Analysts' Uncertainty but Hurt Firm Performance?
Bayer, Emanuel, Tuli, Kapil R, Skiera, Bernd
Published in Journal of marketing research (01.04.2017)
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Published in Journal of marketing research (01.04.2017)
Journal Article