Customer Experience Creation: Determinants, Dynamics and Management Strategies
Verhoef, Peter C., Lemon, Katherine N., Parasuraman, A., Roggeveen, Anne, Tsiros, Michael, Schlesinger, Leonard A.
Published in Journal of retailing (01.03.2009)
Published in Journal of retailing (01.03.2009)
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Journal Article
Effects of Expiration Date-Based Pricing on Brand Image Perceptions
Theotokis, Aristeidis, Pramatari, Katerina, Tsiros, Michael
Published in Journal of retailing (01.03.2012)
Published in Journal of retailing (01.03.2012)
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Journal Article
Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time
Villanova, Daniel, Bodapati, Anand V., Puccinelli, Nancy M., Tsiros, Michael, Goodstein, Ronald C., Kushwaha, Tarun, Suri, Rajneesh, Ho, Henry, Brandon, Renee, Hatfield, Cheryl
Published in Journal of retailing (01.03.2021)
Published in Journal of retailing (01.03.2021)
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Journal Article
Smartphone Bias: When Consumers Unnecessarily Avoid Smartphones
Yuen, Vincentia, Townsend, Claudia, Tsiros, Michael
Published in Advances in Consumer Research (01.01.2021)
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Published in Advances in Consumer Research (01.01.2021)
Conference Proceeding
The Role of Attributions in Customer Satisfaction: A Reexamination
Tsiros, Michael, Mittal, Vikas, Ross, Jr, William T.
Published in The Journal of consumer research (01.09.2004)
Published in The Journal of consumer research (01.09.2004)
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Journal Article
How Commitment Influences the Termination of B2B Exchange Relationships
Tsiros, Michael, Ross, William T., Mittal, Vikas
Published in Journal of service research : JSR (01.02.2009)
Published in Journal of service research : JSR (01.02.2009)
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Journal Article
Moving Forward, Falling Back: How Perceptions of Motion Mask the Dangers of Unhealthy Consumption
Fajardo, Tatiana M, Zhang, Jiao, Tsiros, Michael
Published in Advances in Consumer Research (01.01.2016)
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Published in Advances in Consumer Research (01.01.2016)
Conference Proceeding