Augmented Reality Advertising in Entertainment Programming: An Exploration Across Cultures
Lin, Hui-Fei, Tsai, Hsin-yi Sandy, Yeo, Benjamin
Published in Journal of creative communications (01.03.2023)
Published in Journal of creative communications (01.03.2023)
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Journal Article
Understanding online safety behaviors: A protection motivation theory perspective
Tsai, Hsin-yi Sandy, Jiang, Mengtian, Alhabash, Saleem, LaRose, Robert, Rifon, Nora J., Cotten, Shelia R.
Published in Computers & security (01.06.2016)
Published in Computers & security (01.06.2016)
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Journal Article
Are You What Your Avatar Eats? Health-Behavior Effects of Avatar-Manifested Self-Concept
Sah, Young June, Ratan, Rabindra, Tsai, Hsin-Yi Sandy, Peng, Wei, Sarinopoulos, Issidoros
Published in Media psychology (02.10.2017)
Published in Media psychology (02.10.2017)
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Journal Article
Generational differences in online safety perceptions, knowledge, and practices
Jiang, Mengtian, Tsai, Hsin-yi Sandy, Cotten, Shelia R., Rifon, Nora J., LaRose, Robert, Alhabash, Saleem
Published in Educational gerontology (01.09.2016)
Published in Educational gerontology (01.09.2016)
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Journal Article
Dude, where’s my avacar? A mixed-method examination of communication in the driving context
Ratan, Rabindra (Robby), Tsai, Hsin-yi (Sandy)
Published in Pervasive and mobile computing (01.10.2014)
Published in Pervasive and mobile computing (01.10.2014)
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Journal Article
Measuring sustainable broadband adoption: an innovative approach to understanding broadband adoption and use
Larose, Robert, De Maagd, Kurt, Chew, Han Ei, Tsai, Hsin-Yi Sandy, Steinfield, Charles, Wildman, Steven S, Bauer, Johannes M
Published in International journal of communication (Online) (15.10.2012)
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Published in International journal of communication (Online) (15.10.2012)
Journal Article