An exploration of business model development in the commercialization of technology innovations
Dmitriev, Viatcheslav, Simmons, Geoff, Truong, Yann, Palmer, Mark, Schneckenberg, Dirk
Published in R & D management (01.06.2014)
Published in R & D management (01.06.2014)
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Journal Article
New luxury brand positioning and the emergence of Masstige brands
Truong, Yann, McColl, Rod, Kitchen, Philip J
Published in The journal of brand management (01.03.2009)
Published in The journal of brand management (01.03.2009)
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Journal Article
The effects of collectivism and polychronic time orientation on online social interaction and shopping behavior: A comparative study between China and France
Xu-Priour, Dong-Ling, Truong, Yann, Klink, Richard R.
Published in Technological forecasting & social change (01.10.2014)
Published in Technological forecasting & social change (01.10.2014)
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Journal Article
Consumer Response to Product Form in Technology-Based Industries
Truong, Yann, Klink, Richard R., Fort-Rioche, Laurence, Athaide, Gerard A.
Published in The Journal of product innovation management (01.07.2014)
Published in The Journal of product innovation management (01.07.2014)
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Journal Article
Startup category membership and boundary expansion in the field of artificial intelligence
Truong, Yann
Published in International journal of entrepreneurial behaviour & research (11.03.2024)
Published in International journal of entrepreneurial behaviour & research (11.03.2024)
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Journal Article
Artificial intelligence as an enabler for innovation: A review and future research agenda
Truong, Yann, Papagiannidis, Savvas
Published in Technological forecasting & social change (01.10.2022)
Published in Technological forecasting & social change (01.10.2022)
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Journal Article
Understanding the impact of symbolic and substantive environmental actions on organizational reputation
Truong, Yann, Mazloomi, Hamid, Berrone, Pascual
Published in Industrial marketing management (01.01.2021)
Published in Industrial marketing management (01.01.2021)
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Journal Article
Institutional pioneers and articulation work in digital platform infrastructure-building
Palmer, Mark, Toral, Inci, Truong, Yann, Lowe, Fiona
Published in Journal of business research (01.03.2022)
Published in Journal of business research (01.03.2022)
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Journal Article
MNCs' industrial linkages and environmental spillovers in emerging economies: The case of China
Li, Qian, Xue, Qiuzhi, Truong, Yann, Xiong, Jie
Published in International journal of production economics (01.02.2018)
Published in International journal of production economics (01.02.2018)
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Journal Article