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Organizing for digital servitization: A service ecosystem perspective
Sklyar, Alexey, Kowalkowski, Christian, Tronvoll, Bård, Sörhammar, David
Published in Journal of business research (01.11.2019)
Published in Journal of business research (01.11.2019)
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Archetypes of Service Innovation: Implications for Value Cocreation
Helkkula, Anu, Kowalkowski, Christian, Tronvoll, Bård
Published in Journal of service research : JSR (01.08.2018)
Published in Journal of service research : JSR (01.08.2018)
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Service Ecosystem Design: Propositions, Process Model, and Future Research Agenda
Vink, Josina, Koskela-Huotari, Kaisa, Tronvoll, Bård, Edvardsson, Bo, Wetter-Edman, Katarina
Published in Journal of service research : JSR (01.05.2021)
Published in Journal of service research : JSR (01.05.2021)
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Transformational shifts through digital servitization
Tronvoll, Bård, Sklyar, Alexey, Sörhammar, David, Kowalkowski, Christian
Published in Industrial marketing management (01.08.2020)
Published in Industrial marketing management (01.08.2020)
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Money for Nothing: The Impact of Compensation on Customers’ Bad-Mouthing in Service Recovery Encounters
Arsenovic, Jasenko, Edvardsson, Bo, Otterbring, Tobias, Tronvoll, Bård
Published in Marketing letters (01.03.2023)
Published in Marketing letters (01.03.2023)
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Tensions in digital servitization through a paradox lens
Tóth, Zsófia, Sklyar, Alexey, Kowalkowski, Christian, Sörhammar, David, Tronvoll, Bård, Wirths, Oliver
Published in Industrial marketing management (01.04.2022)
Published in Industrial marketing management (01.04.2022)
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Institutional logics matter when coordinating resource integration
Edvardsson, Bo, Kleinaltenkamp, Michael, Tronvoll, Bård, McHugh, Patricia, Windahl, Charlotta
Published in Marketing theory (01.09.2014)
Published in Marketing theory (01.09.2014)
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Reshaping mental models – enabling innovation through service design
Vink, Josina, Edvardsson, Bo, Wetter-Edman, Katarina, Tronvoll, Bård
Published in International journal of service industry management (14.02.2019)
Published in International journal of service industry management (14.02.2019)
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