by Edvardsson, Bo, Tronvoll, Bård, Gruber, Thorsten
Published in Journal of the Academy of Marketing Science (01.04.2011)

by Sklyar, Alexey, Kowalkowski, Christian, Tronvoll, Bård, Sörhammar, David
Published in Journal of business research (01.11.2019)

by Helkkula, Anu, Kowalkowski, Christian, Tronvoll, Bård
Published in Journal of service research : JSR (01.08.2018)

by Vink, Josina, Koskela-Huotari, Kaisa, Tronvoll, Bård, Edvardsson, Bo, Wetter-Edman, Katarina
Published in Journal of service research : JSR (01.05.2021)

by Tronvoll, Bård, Sklyar, Alexey, Sörhammar, David, Kowalkowski, Christian
Published in Industrial marketing management (01.08.2020)

by Tronvoll, Bård, Edvardsson, Bo
Published in The Journal of services marketing (05.01.2024)

by Tronvoll, Bård
Published in European journal of marketing (01.01.2012)

by Tronvoll, Bård, Edvardsson, Bo
Published in Marketing theory (01.12.2022)

by Arsenovic, Jasenko, Edvardsson, Bo, Otterbring, Tobias, Tronvoll, Bård
Published in Marketing letters (01.03.2023)

by Dehling, Sebastian, Edvardsson, Bo, Tronvoll, Bård
Published in The Journal of services marketing (19.12.2022)

by Tóth, Zsófia, Sklyar, Alexey, Kowalkowski, Christian, Sörhammar, David, Tronvoll, Bård, Wirths, Oliver
Published in Industrial marketing management (01.04.2022)

by Edvardsson, Bo, Tronvoll, Bård
Published in Organizational dynamics (01.07.2020)

by Sklyar, Alexey, Kowalkowski, Christian, Sörhammar, David, Tronvoll, Bård
Published in Journal of marketing management (2019)

by Edvardsson, Bo, Kleinaltenkamp, Michael, Tronvoll, Bård, McHugh, Patricia, Windahl, Charlotta
Published in Marketing theory (01.09.2014)

by Vink, Josina, Edvardsson, Bo, Wetter-Edman, Katarina, Tronvoll, Bård
Published in International journal of service industry management (14.02.2019)

by Trischler, Jakob, Røhnebæk, Maria, Edvardsson, Bo, Tronvoll, Bård
Published in Public management review (01.07.2023)

by Findsrud, Rolf, Tronvoll, Bård, Edvardsson, Bo
Published in Marketing theory (01.12.2018)

by Ben Letaifa, Soumaya, Edvardsson, Bo, Tronvoll, Bård
Published in Journal of business research (01.05.2016)

by Mysen, Tore, Tronvoll, Bård
Published in European business review (03.04.2020)

by Arsenovic, Jasenko, De Keyser, Arne, Edvardsson, Bo, Tronvoll, Bård, Gruber, Thorsten
Published in Journal of business research (01.09.2021)