Search Results - "Transaction utility theory" :: K.UTB vyhledávací portál

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A General Model of Subjective Value and Stimulus-Intensity-Sensitive Hedonic Editing Strategy

by Cui, Haijiao, Cao, Bin, Li, Aimei, Li, Zhaohui
Published in Journal of happiness studies (01.03.2023)

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Journal Article

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Asymmetric changes in willingness-to-pay: Effects of new external reference price and demand information

by Cho, Jia-Hsuan
Year of Publication 01.01.2012

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Dissertation

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The Effect of Price Dispersion in an e-Market on Consumers' Intentions to Join Group Buying

by Hsiangchu Lai, Her-Sen Doong, Chen-Yuan Yang
Published in Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06) (2006)

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Conference Proceeding

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Consumer evaluations of monetary and nonmonetary promotions

by Hardesty, David Michael
Year of Publication 01.01.1998

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Dissertation

A General Model of Subjective Value and Stimulus-Intensity-Sensitive Hedonic Editing Strategy

Asymmetric changes in willingness-to-pay: Effects of new external reference price and demand information

The Effect of Price Dispersion in an e-Market on Consumers' Intentions to Join Group Buying

Consumer evaluations of monetary and nonmonetary promotions

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