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"Tran, Lan-Anh Phan"
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What Makes Customers Loyal to an Online Booking Brand? The Effects of Online Brand Experience and Brand Attachment
by
Tran
,
Lan
-
Anh Phan
,
Chang, Ting-Yueh
Published in
Journal of quality assurance in hospitality & tourism
(03.03.2024)
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Can Brand Innovativeness Serve as a Signal to Enhance Brand Trust of Mobile Bookers? Exploring the Influence of Mobile Brand Experience
by
Tran
,
Lan
-
Anh Phan
,
Chang, Ting-Yueh
Published in
International Journal of Hospitality & Tourism Administration
(20.10.2023)
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economics
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business
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geography
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recreation & sports
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hospitality, leisure, sport & tourism
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social sciences
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a mediation model
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brand attachment
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brand innovativeness
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English
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aylor and Francis Online
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Taylor & Francis Social Science and Humanities Library - DRAA
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