Factors influencing spectator sports consumption: NCAA women's college basketball
Trail, Galen. T, Kim, Yu Kyoum
Published in International journal of sports marketing & sponsorship (01.10.2011)
Published in International journal of sports marketing & sponsorship (01.10.2011)
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Journal Article
Are Multiple Points of Attachment Necessary to Predict Cognitive, Affective, Conative, or Behavioral Loyalty?
Kwon, Harry H., Trail, Galen T., Anderson, Dean S.
Published in Sport management review (01.09.2005)
Published in Sport management review (01.09.2005)
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Journal Article
Athlete endorser effectiveness: model development and analysis
Braunstein-Minkove, Jessica R., Zhang, James J., Trail, Galen T.
Published in Sport, business and management (22.03.2011)
Published in Sport, business and management (22.03.2011)
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Journal Article
Consolidation of Concepts and Scales Examining External Activation Factors Affecting Sport Consumption
Trail, Galen T, Alfaro-Barrantes, Priscila, Kim, Yukyoum
Published in Sport marketing quarterly (01.09.2023)
Published in Sport marketing quarterly (01.09.2023)
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Journal Article
Transformative marketing: health and well-being of Special Olympic athletes
McCullough, Brian P, Trail, Galen T
Published in International journal of sports marketing & sponsorship (14.06.2021)
Published in International journal of sports marketing & sponsorship (14.06.2021)
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Journal Article
Motives and Points of Attachment of Professional Golf Spectators
Robinson, Matthew J., Trail, Galen T., Kwon, Hyungil
Published in Sport management review (01.07.2004)
Published in Sport management review (01.07.2004)
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Journal Article
Transition from motivation to behaviour: examining the moderating role of identification (ID) on the relationship between motives and attendance
Kim, Yu Kyoum, Trail, Galen T, Magnusen, Marshall J
Published in International journal of sports marketing & sponsorship (01.04.2013)
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Published in International journal of sports marketing & sponsorship (01.04.2013)
Journal Article
Confirmatory Analysis of the Athletic Team Merchandise Model
Lee, Donghun, Trail, Galen T.
Published in Measurement in physical education and exercise science (01.04.2012)
Published in Measurement in physical education and exercise science (01.04.2012)
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Journal Article
The effects of vicarious achievement on BIRGing and CORFing: Testing moderating and mediating effects of team identification
Trail, Galen T., Kim, Yu-Kyoum, Kwon, Harry Hyungil, Harrolle, Michelle Gacio, Braunstein-Minkove, Jessica R., Dick, Ron
Published in Sport management review (01.08.2012)
Published in Sport management review (01.08.2012)
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Journal Article
An examination of Oliver’s product loyalty framework
Trail, Galen T, James, Jeffrey D, Kwon, Hyungil, Anderson, Dean, Robinson, Matthew J
Published in International journal of sports marketing & sponsorship (29.04.2016)
Published in International journal of sports marketing & sponsorship (29.04.2016)
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Journal Article