How Seller and Product Characteristics Impact Promotion on eBay
Melnik, Mikhail I., Richardson, Paul, Tompkins, Dan
Published in Journal of promotion management (01.10.2011)
Published in Journal of promotion management (01.10.2011)
Get full text
Journal Article
Does It Pay to Promote on eBay?
Melnik, Mikhail I., Richardson, Paul, Tompkins, Dan
Published in Journal of promotion management (01.10.2011)
Published in Journal of promotion management (01.10.2011)
Get full text
Journal Article