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Inspection or Play? A Study of How Augmented Reality Technology Can Be Utilized in Advertising
by
Tsai, Wan-Hsiu Sunny
,
Tian
,
Shiyun Chloe
,
Chuan, Ching-Hua
,
Li, Cong
Published in
Journal of interactive advertising
(01.09.2020)
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Journal Article
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business
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ad context
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augmented reality
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interactive advertising
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telepresence
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English
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aylor and Francis Online
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EBSCOhost Business Source Complete
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Taylor & Francis Social Science and Humanities Library - DRAA
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