Why Narrative Ads Work: An Integrated Process Explanation
Kim, Eunjin (Anna), Ratneshwar, S., Thorson, Esther
Published in Journal of advertising (03.04.2017)
Published in Journal of advertising (03.04.2017)
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Journal Article
Promoting Youth Health by Social Empowerment: A Media Campaign Targeting Social Capital
Beaudoin, Christopher E., Thorson, Esther, Hong, Traci
Published in Health communication (01.01.2006)
Published in Health communication (01.01.2006)
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Journal Article
Under the Influence: Social Media Influencers' Impact on Response to Corporate Reputation Advertising
Kim, Eunjin (Anna), Duffy, Margaret, Thorson, Esther
Published in Journal of advertising (15.03.2021)
Published in Journal of advertising (15.03.2021)
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Journal Article
Testing the Effect of Framing and Sourcing in Health News Stories
Coleman, Renita, Thorson, Esther, Wilkins, Lee
Published in Journal of health communication (01.10.2011)
Published in Journal of health communication (01.10.2011)
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Journal Article
Experimental Methodology in Journalism and Mass Communication Research
Thorson, Esther, Wicks, Rob, Leshner, Glenn
Published in Journalism & mass communication quarterly (01.03.2012)
Published in Journalism & mass communication quarterly (01.03.2012)
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Journal Article