Crowd influences in branded communities: The case of CrossFit
Morawietz, Anne, Berndt, Adele, Müllern, Tomas
Published in The Dynamics of Influencer Marketing (2023)
Published in The Dynamics of Influencer Marketing (2023)
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Book Chapter
List of contributors
Published in The Dynamics of Influencer Marketing
(2022)
Get full text
Book Chapter