by Suri, Rajneesh, Thakor, Mrugank V.
Published in Psychology & marketing (01.02.2013)

by Thakor, Mrugank V., Suri, Rajneesh, Saleh, Katayoun
Published in Journal of retailing (01.01.2008)

by Thakor, Mrugank V, Lavack, Anne M
Published in The journal of product & brand management (01.11.2003)

by Thakor, Mrugank V., Goneau-Lessard, Karine
Published in Journal of business research (01.12.2009)

by Thakor, Mrugank V., Joshi, Ashwin W.
Published in Journal of business research (01.05.2005)

by Suri, Rajneesh, Cai, Jane Zhen, Monroe, Kent B., Thakor, Mrugank V.
Published in Journal of retailing (01.03.2012)

by Lavack, Anne M, Thakor, Mrugank V, Bottausci, Ingrid
Published in International journal of advertising (01.01.2008)

by Thakor, Mrugank V.
Published in The Journal of consumer marketing (01.06.1996)

by Thakor, Mrugank V., Borsuk, Wendy, Kalamas, Maria
Published in Journal of business research (01.07.2004)

by Hui, Michael K., Thakor, Mrugank V., Gill, Ravi
Published in The Journal of consumer research (01.03.1998)

by Liu, Yonglan, Thakor, Mrugank, Chen, Rui
Published in Canadian journal of administrative sciences (01.12.2023)

by Thakor, Mrugank V, Kumar, Anand
Published in The Journal of services marketing (01.02.2000)

by Thakor, Mrugank, Reid, Susan, Chen, Rui
Published in The Journal of consumer marketing (27.11.2018)

by Duguay, Francois, Katsanis, Lea Prevel, Thakor, Mrugank V.
Published in Health marketing quarterly (2003)

by Lavack, Anne M., Thakor, Mrugank V., Bottausci, Ingrid
Published in International journal of advertising (01.01.2008)

by Thakor, Mrugank V, Goneau-Lessard, Karine
Published in Journal of business research (01.12.2009)

by Thakor, Mrugank V., Pacheco, Barney G.
Published in Journal of marketing theory and practice (01.01.1997)

by Kohli, Chiranjeev, Suri, Rajneesh
Published in Business horizons (01.05.2002)

by Suri, Rajneesh, Thakor, Mrugank, Koc, Umit
Published in Advances in Consumer Research (01.01.2011)

by Suri, Rajneesh, Cai, Jane Zhen, Thakor, Mrugank
Published in Advances in Consumer Research (01.01.2008)