Generative AI changes the book publishing industry: reengineering of business processes
Ryzhko, Olena, Krainikova, Tetiana, Vodolazka, Svitlana, Sokolova, Kateryna
Published in Communication & Society (01.07.2024)
Published in Communication & Society (01.07.2024)
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Journal Article
Models of TV news layout: Different types of marketing narrative
Telenkov, Dmytro, Krainikova, Tetiana, Yezhyzhanska, Tetiana
Published in Innovative marketing (01.01.2022)
Published in Innovative marketing (01.01.2022)
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Journal Article
Media behavior of youth in the COVID-19 pandemic in Ukraine
Krainikova, Tetiana, Krainikov, Eduard, Yezhyzhanska, Tetiana
Published in Innovative Marketing (18.03.2021)
Published in Innovative Marketing (18.03.2021)
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Journal Article
Book PR: do readers influence on the communication of publishing company?
Yezhyzhanska, Tetiana, Krainikova, Tetiana, Masimova, Larysa
Published in Innovative Marketing (2019)
Published in Innovative Marketing (2019)
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Journal Article
Authors versus AI: Approaches and Challenges
Vodolazka, Svitlana, Krainikova, Tetiana, Ryzhko, Olena, Sokolova, Kateryna
Published in Aktualʹni pytanni͡a︡ masovoï komunikat͡s︡iï (2024)
Published in Aktualʹni pytanni͡a︡ masovoï komunikat͡s︡iï (2024)
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Journal Article
Waves of disinformation in the hybrid Russian-Ukrainian war
Tetiana Krainikova, Serhii Prokopenko
Published in Aktualʹni pytanni͡a︡ masovoï komunikat͡s︡iï (01.06.2023)
Published in Aktualʹni pytanni͡a︡ masovoï komunikat͡s︡iï (01.06.2023)
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Journal Article