Multichannel Digital Marketing Optimizations through Big Data Analytics in the Tourism and Hospitality Industry
Sakas, Damianos P., Reklitis, Dimitrios P., Terzi, Marina C., Vassilakis, Costas
Published in Journal of theoretical and applied electronic commerce research (01.10.2022)
Published in Journal of theoretical and applied electronic commerce research (01.10.2022)
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Journal Article
Engineering Supply Chain Transportation Indexes through Big Data Analytics and Deep Learning
Sakas, Damianos P., Giannakopoulos, Nikolaos T., Terzi, Marina C., Kanellos, Nikos
Published in Applied sciences (01.09.2023)
Published in Applied sciences (01.09.2023)
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Journal Article
Agroeconomic Indexes and Big Data: Digital Marketing Analytics Implications for Enhanced Decision Making with Artificial Intelligence-Based Modeling
Giannakopoulos, Nikolaos T., Terzi, Marina C., Sakas, Damianos P., Kanellos, Nikos, Toudas, Kanellos S., Migkos, Stavros P.
Published in Information (Basel) (01.01.2024)
Published in Information (Basel) (01.01.2024)
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Journal Article
What is the connection between Fintechs’ video marketing and their vulnerable customers’ brand engagement during crises?
Sakas, Damianos P., Giannakopoulos, Nikolaos T., Terzi, Marina C., Kamperos, Ioannis Dimitrios G., Kanellos, Nikos
Published in International journal of bank marketing (05.08.2024)
Published in International journal of bank marketing (05.08.2024)
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Journal Article
The Economic Dynamics of Desktop and Mobile Customer Analytics in Advancing Digital Branding Strategies: Insights from the Agri-Food Industry
Kanellos, Nikos, Terzi, Marina C., Giannakopoulos, Nikolaos T., Karountzos, Panagiotis, Sakas, Damianos P.
Published in Sustainability (09.07.2024)
Published in Sustainability (09.07.2024)
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Journal Article
Growth of digital brand name through customer satisfaction with big data analytics in the hospitality sector after the COVID-19 crisis
Sakas, Damianos P., Reklitis, Dimitrios P., Terzi, Marina C., Glaveli, Niki
Published in International journal of information management data insights (01.11.2023)
Published in International journal of information management data insights (01.11.2023)
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Journal Article
The Effectiveness of Centralized Payment Network Advertisements on Digital Branding during the COVID-19 Crisis
Sakas, Damianos P., Kamperos, Ioannis Dimitrios G., Reklitis, Dimitrios P., Giannakopoulos, Nikolaos T., Nasiopoulos, Dimitrios K., Terzi, Marina C., Kanellos, Nikos
Published in Sustainability (01.03.2022)
Published in Sustainability (01.03.2022)
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Journal Article
Social Media Strategy Processes for Centralized Payment Network Firms after a War Crisis Outset
Sakas, Damianos P., Giannakopoulos, Nikolaos T., Terzi, Marina C., Kamperos, Ioannis Dimitrios G., Nasiopoulos, Dimitrios K., Reklitis, Dimitrios P., Kanellos, Nikos
Published in Processes (01.10.2022)
Published in Processes (01.10.2022)
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Journal Article
International Events: The Impact of the Conference Location
Terzi, Marina C., Sakas, Damianos P., Seimenis, Ioannis
Published in Procedia, social and behavioral sciences (27.02.2013)
Published in Procedia, social and behavioral sciences (27.02.2013)
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Journal Article
The Contribution of the Scientific Committee in the Development of Conferences
Terzi, Marina C., Sakas, Damianos P., Seimenis, Ioannis
Published in Procedia, social and behavioral sciences (27.02.2013)
Published in Procedia, social and behavioral sciences (27.02.2013)
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Journal Article
LEVERAGING DIGITAL MARKETING STRATEGIES IN FAVOR OF BUSINESS PERFORMANCE: EVIDENCE FROM THE MARITIME LOGISTICS SECTOR
Terzi, Marina C, Sakas, Damianos P, Kanellos, Nikos, Giannakopoulos, Nikolaos, Trivellas, Panagiotis, Reklitis, Panagiotis
Published in Economic and Social Development: Book of Proceedings (17.04.2023)
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Published in Economic and Social Development: Book of Proceedings (17.04.2023)
Conference Proceeding
DIGITAL BUSINESS OPERATIONS IN THE TRANSPORT, DISTRIBUTION AND HANDLING PROCESSES OF THE SUPPLY CHAINS IN THE SHIPPING INDUSTRY
Sakas, Damianos P, Kanellos, Nikos, Giannakopoulos, Nikolaos T, Terzi, Marina C, Rekleitis, Panagiotis, Trivellas, Panagiotis
Published in Economic and Social Development: Book of Proceedings (17.04.2023)
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Published in Economic and Social Development: Book of Proceedings (17.04.2023)
Conference Proceeding
SUPPLY CHAIN FIRMS' FINANCIAL PERFORMANCE CONNECTION WITH DIGITAL MARKETING WEBSITE DATA
Sakas, Damianos P, Giannakopoulos, Nikolaos T, Kanellos, Nikos, Terzi, Marina C, Rekleitis, Panagiotis, Trivellas, Panagiotis
Published in Economic and Social Development: Book of Proceedings (17.04.2023)
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Published in Economic and Social Development: Book of Proceedings (17.04.2023)
Conference Proceeding