Search Results - "Temprano García, Víctor" :: K.UTB vyhledávací portál

Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation

by Temprano-García, Víctor, Rodríguez-Escudero, Ana Isabel, Rodríguez-Pinto, Javier
Published in The journal of brand management (01.03.2020)

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How to build a brand-oriented family firm: The impact of socioemotional wealth (SEW) dimensions

by Temprano-García, Víctor, Pérez-Fernández, Hector, Rodríguez-Pinto, Javier, Rodríguez-Escudero, Ana Isabel, Barros-Contreras, Ismael
Published in Journal of business research (01.08.2023)

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Minimizing the negative impact of brand deletion

by Temprano-García, Víctor, Rodríguez-Escudero, Ana Isabel, Rodríguez-Pinto, Javier
Published in Marketing intelligence & planning (23.08.2023)

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Brand deletion implementation: The effect on performance of context and process factors

by Temprano-García, Víctor, Rodríguez-Escudero, Ana Isabel, Rodríguez-Pinto, Javier
Published in European management journal (01.02.2021)

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A multi-criteria procedure in new product development using different qualitative scales

by García-Lapresta, José Luis, Moreno-Albadalejo, Pablo, Pérez-Román, David, Temprano-García, Víctor
Published in Applied soft computing (01.07.2021)

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Brand deletion: How the decision-making approach affects deletion success

by Temprano-García, Víctor, Rodríguez-Escudero, Ana Isabel, Rodríguez-Pinto, Javier
Published in BRQ Business Research Quarterly (01.04.2018)

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La percepción pública de la Cooperación Internacional para el Desarrollo en Castilla y León

by Domenech Llorente, Esther, Pérez Miguel, Luis, Temprano García, Víctor, Carracedo Bustamante, María
Published in Revista electrónica interuniversitaria de formación del profesorado (2012)

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Journal Article

Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation

How to build a brand-oriented family firm: The impact of socioemotional wealth (SEW) dimensions

Minimizing the negative impact of brand deletion

Brand deletion implementation: The effect on performance of context and process factors

A multi-criteria procedure in new product development using different qualitative scales

Brand deletion: How the decision-making approach affects deletion success

La percepción pública de la Cooperación Internacional para el Desarrollo en Castilla y León

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