Between likes and shares: effects of emotional appeal and virality on the persuasiveness of anticyberbullying messages on Facebook
Alhabash, Saleem, McAlister, Anna R, Hagerstrom, Amy, Quilliam, Elizabeth Taylor, Rifon, Nora J, Richards, Jef I
Published in Cyberpsychology, behavior and social networking (01.03.2013)
Published in Cyberpsychology, behavior and social networking (01.03.2013)
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Journal Article
Socialization to Science: Using Media to Help Young People in the United States Consider a Career in a STEM-related Field
Levine, Kenneth J., Miller, Vernon D., Quilliam, Elizabeth Taylor, McAlister, Anna R., Aley, Melinda R.
Published in Communication studies (04.07.2021)
Published in Communication studies (04.07.2021)
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Journal Article
The association between parental views on dietary quality and physical activity levels
S Earnesty, Dawn, Mphwanthe, Getrude, M Shipp, Gayle, Kelleher, Deanne, Plasencia, Julie, Quilliam, Elizabeth Taylor, Rifon, Nora J, J Weatherspoon, Lorraine
Published in Health education journal (01.03.2020)
Published in Health education journal (01.03.2020)
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Journal Article
Alcohol's Getting a Bit More Social: When Alcohol Marketing Messages on Facebook Increase Young Adults' Intentions to Imbibe
Alhabash, Saleem, McAlister, Anna R., Quilliam, Elizabeth Taylor, Richards, Jef I., Lou, Chen
Published in Mass communication & society (04.05.2015)
Published in Mass communication & society (04.05.2015)
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Journal Article
Playing With Food: Content Analysis of Food Advergames
LEE, MIRA, CHOI, YOONHYEUNG, QUILLIAM, ELIZABETH TAYLOR, COLE, RICHARD T.
Published in The Journal of consumer affairs (01.04.2009)
Published in The Journal of consumer affairs (01.04.2009)
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Journal Article
The Impetus for (and Limited Power of) Business Self-Regulation: The Example of Advergames
QUILLIAM, ELIZABETH TAYLOR, LEE, MIRA, COLE, RICHARD T., KIM, MIKYOUNG
Published in The Journal of consumer affairs (22.06.2011)
Published in The Journal of consumer affairs (22.06.2011)
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Journal Article
Saw It on Facebook, Drank It at the Bar! Effects of Exposure to Facebook Alcohol Ads on Alcohol-Related Behaviors
Alhabash, Saleem, McAlister, Anna R., Kim, Wonkyung, Lou, Chen, Cunningham, Carie, Quilliam, Elizabeth Taylor, Richards, Jef I.
Published in Journal of interactive advertising (02.01.2016)
Published in Journal of interactive advertising (02.01.2016)
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Journal Article
Consistency of nutrition recommendations for foods marketed to children in the United States, 2009-2010
Weatherspoon, Lorraine J, Quilliam, Elizabeth Taylor, Paek, Hye-Jin, Kim, Sookyong, Venkatesh, Sumathi, Plasencia, Julie, Lee, Mira, Rifon, Nora J
Published in Preventing chronic disease (26.09.2013)
Published in Preventing chronic disease (26.09.2013)
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Journal Article
DOES MULTI-SCREENING PREDICT ADVERTISING AVOIDANCE? DIRECT AND INDIRECT EFFECTS OF MEDIA MULTITASKING, ADVERTISING SKEPTICISM, INTRUSIVENESS, AND IRRITATION
Kononova, Anastasia G, Quilliam, Elizabeth Taylor, Richards, Jef
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2016)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2016)
Conference Proceeding
IS IT ME OR IS IT JUST VIRALITY?: HOW MOTIVATIONAL REACTIVITY, ATTITUDES, AND VIRAL BEHAVIORAL INTENTIONS FOR ALCOHOL MARKETING MESSAGES ON FACEBOOK PREDICT DRINKING INTENTIONS
Alhabash, Saleem, Quilliam, Elizabeth Taylor, McAlister, Anna R, Lou, Chen, Richards, Jef I
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2014)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2014)
Conference Proceeding
TRICK OR TREAT: CHILDREN, ADVERTISING, AND SOCIAL RESPONSIBILITY
Quilliam, Elizabeth Taylor, Rifon, Nora J
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2009)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2009)
Conference Proceeding
A DIFFERENT TAKE ON VIRALITY: THE RELATIONSHIP AMONG MOTIVATIONS, USES, AND VIRAL BEHAVIORAL INTENTIONS ON FACEBOOK AND TWITTER
Alhabash, Saleem, McAlister, Anna R, Rifon, Nora J, Quilliam, Elizabeth Taylor, Sternadori, Miglena, Richards, Jef I
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2013)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2013)
Conference Proceeding
HAPPY MEALS, HAPPY PARENTS: FOOD MARKETING STRATEGIES AND CORPORATE SOCIAL RESPONSIBILITY
Quilliam, Elizabeth Taylor, Rifon, Nora J
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2008)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2008)
Conference Proceeding
FOOD PACKAGES SNAP, CRACKLE, AND POP: HOW FOOD MARKETERS CREATE FUN FOR KIDS THROUGH PACKAGING
Quilliam, Elizabeth Taylor, Rifon, Nora J, Bix, Laura, Bergh, Bruce G Vanden, Weatherspoon, Lorraine, Marron, Heather J
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2011)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2011)
Conference Proceeding