Search Results - "Taniyev, Olzhas" :: K.UTB vyhledávací portál | TBU Library Retrieval Portal

Lead by Example: An Exploration of the Athlete Brand as a Role Model

by Taniyev, Olzhas, Gordon, Brian S
Published in Sport marketing quarterly (01.03.2022)

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Journal Article

Crafting a legacy: investigating the retired athlete brand image

by Taniyev, Olzhas, Gordon, Brian S
Published in International journal of sports marketing & sponsorship (12.08.2019)

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Journal Article

King James Holds Court: A Qualitative Examination of the Athlete Brand Community Phenomenon

by Taniyev, Olzhas
Year of Publication 01.01.2019

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Dissertation