Um estudo empírico sobre as dimensões da imagem de loja no varejo calçadista
Silva, Tarsis Souza, Giraldi, Janaina de Moura Engracia, Tamashiro, Helenita R. da Silva
Published in Revista de gestão (01.01.2012)
Published in Revista de gestão (01.01.2012)
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Journal Article
A segmentation proposal to the consumers’ brazilian beer sector / Proposta de segmentação do mercado brasileiro de cerveja
Tamashiro, Helenita R da Silva, Ghisi, Marcos, Ceribeli, Harrison Bachion, Merlo, Edgard Monforte, Acevedo, Claudia Rosa
Published in Brazilian Journal of Development (21.06.2022)
Published in Brazilian Journal of Development (21.06.2022)
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Journal Article
Atributos da imagem da loja física que influeciam na formação da imagem da loja virtual da mesma marca varejista / Attributes of the physical store image that influenced the formation of the virtual store image of the same retail brand
Ceribeli, Harrison Bachion, De Freitas, Walquíria Marinho, Tamashiro, Helenita R. da Silva
Published in Brazilian Journal of Development (03.08.2021)
Published in Brazilian Journal of Development (03.08.2021)
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Journal Article
Comportamento do Consumidor e os Atributos que Sinalizam as Preferências dos Formatos de Varejo no Setor de Higiene Pessoal, Perfumaria e Cosméticos
Tamashiro, Helenita R. da Silva, Merlo, Edgard Monforte, Da Silveira, José Augusto Giesbrecht
Published in Revista brasileira de marketing (01.05.2011)
Published in Revista brasileira de marketing (01.05.2011)
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Journal Article
Influência das práticas das recompensas organizacionais sobre o comprometimento organizacional, motivação e satisfação no trabalho / Influence of organizational reward practices on organizational commitment, motivation, and job satisfaction
Tamashiro, Helenita R. da Silva, Neri, José Mário Cardoso, Do Nascimento, Carlos Alberto Xavier, Ferreira, Valéria Aparecida Martins, Galli, Lesley Carina do Lago Attadia, Lisboa, Teresinha Covas
Published in Brazilian Journal of Development (03.08.2021)
Published in Brazilian Journal of Development (03.08.2021)
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Journal Article
The relationship between ecological knowledge, ecological concern, ecological affection, subjective norms and the green purchase behavior in Brazil
Helenita, R da Silva Tamashiro, Joseacute, Augusto Giesbrecht da Silveira, Edgard, Monforte Merlo, Marcos, Ghisi
Published in African journal of business management (14.09.2013)
Published in African journal of business management (14.09.2013)
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Journal Article
How Women Are Depicted In Ads? A Content Analysis Study With Brazilian Advertisements
Acevedo, Claudia Rosa, Nohara, Jouliana Jordan, Arruda, Ana Laura, Tamashiro, Helenita R. Da Silva, Brashear, Thomas
Published in The international business & economics research journal (17.02.2011)
Published in The international business & economics research journal (17.02.2011)
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Journal Article
AN EMPIRIC STUDY ON THE STORE IMAGE DIMENSIONS IN THE RETAIL SHOE SECTOR UN ESTUDIO EMPÍRICO SOBRE LAS DIMENSIONES DE LA IMAGEN DE TIENDA EN EL SECTOR MINORISTA DE CALZADOS UM ESTUDO EMPÍRICO SOBRE AS DIMENSÕES DA IMAGEM DE LOJA NO VAREJO CALÇADISTA
Tarsis Souza Silva, Janaina de Moura Engracia Giraldi, Helenita R. da Silva Tamashiro
Published in Revista de gestão (01.01.2013)
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Published in Revista de gestão (01.01.2013)
Journal Article
An empiric study on the store image dimensions in the retail shoe sector/Um estudo empirico sobre as dimensoes da imagem de loja no varejo calcadista/Un estudio empirico sobre las dimensiones de la imagen de tienda en el sector minorista de calzados
Silva, Tarsis Souza, Giraldi, Janaina de Moura Engracia, Tamashiro, Helenita R. da Silva
Published in Revista de gestão (01.01.2012)
Published in Revista de gestão (01.01.2012)
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Journal Article
How women are depicted in ads? A content analysis study with Brazilian advertisements
Acevedo, Claudia Rosa, Nohara, Jouliana Jordan, Arruda, Ana Laura, Silva Tamashiro, Helenita R. Da, Brashear, Thomas
Published in The international business & economics research journal (01.10.2006)
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Published in The international business & economics research journal (01.10.2006)
Journal Article
Processo de Compra e os Atributos de Loja Valorizados pelos Consumidores: Um Estudo Comparativo com Consumidores Paulistas
Tamashiro, Helenita R. da Silva, Martins, Ieda Pelógia, Giraldi, Janaina Moura Engracia, Carvalho, Dirceu Tornavoi
Published in Revista brasileira de marketing (26.03.2010)
Published in Revista brasileira de marketing (26.03.2010)
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Journal Article
Processo De Compra E Os Atributos De Loja Valorizados Pelos Consumidores: Um Estudo Comparativo Com Consumidores Paulistas
R. Da Silva Tamashiro, Helenita, Pelógia Martins, Ieda, Moura Engracia Giraldi, Janaina, Tornavoi Carvalho, Dirceu
Published in Revista brasileira de marketing (01.07.2009)
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Published in Revista brasileira de marketing (01.07.2009)
Journal Article
Negociação estratégica
Mello, José Carlos Martins F. de, Silva Tamashiro, Helenita R. Da
Published in RAE electronica (01.07.2004)
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Published in RAE electronica (01.07.2004)
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