A matter of perspective: Design newness and its performance effects
Talke, Katrin, Müller, Sebastian, Wieringa, Jaap E.
Published in International journal of research in marketing (01.06.2017)
Published in International journal of research in marketing (01.06.2017)
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Journal Article
Can Ambient Scent Enhance the Nightlife Experience?
Schifferstein, Hendrik N. J., Talke, Katrin S. S., Oudshoorn, Dirk-Jan
Published in Chemosensory perception (01.06.2011)
Published in Chemosensory perception (01.06.2011)
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Journal Article
Information in Launch Messages: Stimulating the Adoption of New High-Tech Consumer Products
Talke, Katrin, Snelders, Dirk
Published in The Journal of product innovation management (01.07.2013)
Published in The Journal of product innovation management (01.07.2013)
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Journal Article
Innovation Field Orientation and Its Effect on Innovativeness and Firm Performance
Salomo, Sören, Talke, Katrin, Strecker, Nanja
Published in The Journal of product innovation management (01.11.2008)
Published in The Journal of product innovation management (01.11.2008)
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Journal Article
Managing Diffusion Barriers When Launching New Products
Talke, Katrin, Hultink, Erik Jan
Published in The Journal of product innovation management (01.07.2010)
Published in The Journal of product innovation management (01.07.2010)
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Journal Article
Conveying Effective Message Content When Launching New Industrial Products
Talke, Katrin, Colarelli O'Connor, Gina
Published in The Journal of product innovation management (01.11.2011)
Published in The Journal of product innovation management (01.11.2011)
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Journal Article
The Impact of the Corporate Mind-set on New Product Launch Strategy and Market Performance
Talke, Katrin, Hultink, Erik Jan
Published in The Journal of product innovation management (01.03.2010)
Published in The Journal of product innovation management (01.03.2010)
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Journal Article
A Competence-Based Model of Initiatives for Innovations
Talke, Katrin, Salomo, Sören, Mensel, Nils
Published in Creativity and innovation management (01.12.2006)
Published in Creativity and innovation management (01.12.2006)
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Journal Article
Functional Management Competence and Growth of Young Technology-Based Firms
Salomo, Sören, Brinckmann, Jan, Talke, Katrin
Published in Creativity and innovation management (01.09.2008)
Published in Creativity and innovation management (01.09.2008)
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Journal Article