The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments
Sahin, Safak, Baloglu, Seyhmus, Topcuoglu, Esra
Published in Cornell hospitality quarterly (01.11.2020)
Published in Cornell hospitality quarterly (01.11.2020)
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Journal Article
Green message strategies and green brand image in a hotel context
Topcuoglu, Esra, Kim, Hyelin (Lina), Kim, Sungeun (Jake), Kim, Seontaik
Published in Journal of hospitality marketing & management (03.04.2022)
Published in Journal of hospitality marketing & management (03.04.2022)
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Journal Article
Effect of fortification with almond milk on quality characteristics of probiotic yoghurt
Topcuoglu, Esra, Yilmaz‐Ersan, Lutfiye
Published in Journal of food processing and preservation (01.12.2020)
Published in Journal of food processing and preservation (01.12.2020)
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Journal Article
Internal Branding: Role of a Co-Created Corporate Event Message
Shulga, Lenna V., Busser, James A., Topcuoglu, Esra, Molintas, Denise H. R.
Published in Event management (07.12.2021)
Published in Event management (07.12.2021)
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Journal Article
Internal Branding: Role of a Cocreated Corporate Event Message
Shulga, Lenna V., Busser, James A., Topcuoglu, Esra, Molintas, Denise H.R.
Published in Event management (14.03.2023)
Published in Event management (14.03.2023)
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Journal Article