“I’ll use IT the way I feel like it” – The influence of user emotions on ERP usage
Turedi, Serdar
Published in Journal of international technology and information management (01.04.2019)
Published in Journal of international technology and information management (01.04.2019)
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Journal Article
THE RELATIONSHIP AMONG FAN-BASED LEAGUE BRAND ASSOCIATIONS, BRAND EQUITY, AND BEHAVIORAL INTENTIONS
Ekebas-Turedi, Ceren, Karaatli, Gokhan, Turedi, Serdar
Published in Marketing management journal (01.04.2020)
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Published in Marketing management journal (01.04.2020)
Journal Article