Innovativeness and new product success: insights from the cumulative evidence
Szymanski, David M, Kroff, Michael W, Troy, Lisa C
Published in Journal of the Academy of Marketing Science (01.03.2007)
Published in Journal of the Academy of Marketing Science (01.03.2007)
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Journal Article
Customer Satisfaction: A Meta-Analysis of the Empirical Evidence
Szymanski, David M., Henard, David H.
Published in Journal of the Academy of Marketing Science (01.12.2001)
Published in Journal of the Academy of Marketing Science (01.12.2001)
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Journal Article
Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation
Szymanski, David M., Bharadwaj, Sundar G., Varadarajan, P. Rajan
Published in Journal of marketing (01.10.1993)
Published in Journal of marketing (01.10.1993)
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Journal Article
An Analysis of the Market Share-Profitability Relationship
Szymanski, David M., Bharadwaj, Sundar G., Varadarajan, P. Rajan
Published in Journal of marketing (01.07.1993)
Published in Journal of marketing (01.07.1993)
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Journal Article
Order of Entry and Business Performance: An Empirical Synthesis and Reexamination
Szymanski, David M., Troy, Lisa C., Bharadwaj, Sundar G.
Published in Journal of marketing (01.10.1995)
Published in Journal of marketing (01.10.1995)
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Journal Article
Relationship Development in Selling: A Cognitive Analysis
Macintosh, Gerrard, Anglin, Kenneth A., Szymanski, David M., Gentry, James W.
Published in The Journal of personal selling & sales management (01.10.1992)
Published in The Journal of personal selling & sales management (01.10.1992)
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Journal Article
Order of Entry and Business Performance: An Empirical Synthesis and Reexamination
Szymanski, David M., Troy, Lisa C., Bharadwaj, Sundar G.
Published in Journal of marketing (01.10.1995)
Published in Journal of marketing (01.10.1995)
Get full text
Journal Article
Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation
Szymanski, David M., Bharadwaj, Sundar G., Varadarajan, P. Rajan
Published in Journal of marketing (01.10.1993)
Published in Journal of marketing (01.10.1993)
Get full text
Journal Article