Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications
Swani, Kunal, Brown, Brian P., Milne, George R.
Published in Industrial marketing management (01.07.2014)
Published in Industrial marketing management (01.07.2014)
Get full text
Journal Article
When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach
Labrecque, Lauren I., Markos, Ereni, Swani, Kunal, Peña, Priscilla
Published in Journal of business research (01.10.2021)
Published in Journal of business research (01.10.2021)
Get full text
Journal Article
Overcoming privacy concerns in consumers’ use of health information technologies: A justice framework
Slepchuk, Alec N., Milne, George R., Swani, Kunal
Published in Journal of business research (01.03.2022)
Published in Journal of business research (01.03.2022)
Get full text
Journal Article
The untapped potential of B2B advertising: A literature review and future agenda
Swani, Kunal, Brown, Brian P., Mudambi, Susan M.
Published in Industrial marketing management (01.08.2020)
Published in Industrial marketing management (01.08.2020)
Get full text
Journal Article
Introduction: Advancing understanding of mobile applications in marketing
Dinsmore, John, Swani, Kunal, Goodrich, Kendall, Konus, Umut
Published in Journal of business research (01.03.2021)
Published in Journal of business research (01.03.2021)
Get full text
Journal Article
An expanded mindful mindset: The role of different skills in stress reduction and life satisfaction
Bahl, Shalini, Milne, George R., Swani, Kunal
Published in The Journal of consumer affairs (01.07.2023)
Published in The Journal of consumer affairs (01.07.2023)
Get full text
Journal Article
The benefits of meeting buyer privacy expectations across information, time, and space dimensions
Swani, Kunal, Milne, George R., Brown, Brian P.
Published in Industrial marketing management (01.07.2023)
Published in Industrial marketing management (01.07.2023)
Get full text
Journal Article
Social media services branding: The use of corporate brand names
Swani, Kunal, Milne, George R., Miller, Elizabeth G.
Published in Journal of business research (01.03.2021)
Published in Journal of business research (01.03.2021)
Get full text
Journal Article
Understanding Business Student Retention During Covid-19: Roles of Service Quality, College Brand, and Academic Satisfaction, and Stress
Swani, Kunal, Wamwara, Wakiuru, Goodrich, Kendall, Schiller, Shu, Dinsmore, John
Published in Services marketing quarterly (03.07.2022)
Published in Services marketing quarterly (03.07.2022)
Get full text
Journal Article