by Hughes, Christian, Swaminathan, Vanitha, Brooks, Gillian
Published in Journal of marketing (01.09.2019)

by Paharia, Neeru, Swaminathan, Vanitha
Published in Journal of marketing (01.05.2019)

by Sridhar, Shrihari, Lamberton, Cait, Marinova, Detelina, Swaminathan, Vanitha
Published in Journal of marketing (01.01.2023)

by Swaminathan, Vanitha, Lamberton, Cait, Sridhar, Shrihari, Marinova, Detelina
Published in Journal of marketing (01.11.2023)

by Rohm, Andrew J, Swaminathan, Vanitha
Published in Journal of business research (01.07.2004)

by Swaminathan, Vanitha, Kubat Dokumaci, Umut
Published in Journal of global scholars of marketing science (03.07.2021)

by Swaminathan, Vanitha, Groening, Christopher, Mittal, Vikas, Thomaz, Felipe
Published in Journal of service research : JSR (01.05.2014)

by Swaminathan, Vanitha, Murshed, Feisal, Hulland, John
Published in Journal of marketing research (01.02.2008)

by Swaminathan, Vanitha, Moorman, Christine
Published in Journal of marketing (01.09.2009)

by Thomaz, Felipe, Swaminathan, Vanitha
Published in Journal of marketing (01.09.2015)

by Basu, Meheli, Swaminathan, Vanitha
Published in The journal of product & brand management (19.01.2023)

by Kubat, Umut, Swaminathan, Vanitha
Published in International journal of research in marketing (01.12.2015)

by Swaminathan, Vanitha, Sorescu, Alina, Steenkamp, Jan-Benedict E.M., O’Guinn, Thomas Clayton Gibson, Schmitt, Bernd
Published in Journal of marketing (01.03.2020)

by Swaminathan, Vanitha
Published in AMS review (01.06.2016)

by Swaminathan, Vanitha, Schwartz, H. Andrew, Menezes, Rowan, Hill, Shawndra
Published in Journal of interactive marketing (01.05.2022)

by Swaminathan, Vanitha, Gupta, Sayan, Keller, Kevin Lane, Lehmann, Donald
Published in Journal of the Academy of Marketing Science (01.07.2022)

by Hsieh, Meng-Hua, Li, Xingbo (Bo), Jain, Shailendra Pratap, Swaminathan, Vanitha
Published in Journal of business research (01.05.2021)

by Shah, Reshma H., Swaminathan, Vanitha
Published in Strategic management journal (01.05.2008)

by Swaminathan, Vanitha
Published in Journal of consumer psychology (2003)

by Ajayi-Fox, Patricia, Swaminathan, Vanitha, Steel, Jennifer, Behari, Jaideep
Published in Gastroenterology (New York, N.Y. 1943) (01.04.2017)