by Bender, Stuart M., Sung, Billy
Published in Psychology & marketing (01.06.2021)

by Duong, Van Chien, Sung, Billy
Published in Journal of global fashion marketing (01.01.2021)

by Olita, Toto, Stankovic, Michelle, Sung, Billy, Jones, Megan, Gibberd, Mark
Published in Scientific reports (21.03.2024)

by Pereira, Beulah, Sung, Billy, Lee, Sean
Published in Australasian marketing journal (01.05.2019)

by Sung, Billy, Mergelsberg, Enrique, Teah, Min, D’Silva, Brandon, Phau, Ian
Published in British journal of educational technology (01.01.2021)

by Sung, Billy, Volgger, Michael, Kok, Keegan, De Melo, Olivia
Published in Leisure sciences (04.09.2023)

by Sung, Billy, Hartley, Nicole, Vanman, Eric, Phau, Ian
Published in Journal of retailing and consumer services (01.07.2016)

by Jia, Lei, Cheng, Mengru, Sung, Billy, Wang, Cheng, Wang, Jun, Li, Feiming
Published in Frontiers in human neuroscience (17.12.2020)

by Sung, Billy, Yih, Jennifer, Wilson, Nicholas J.
Published in Australian journal of psychology (01.06.2020)

by Duong, Van Chien, Sung, Billy, Barber, Matthew, Regolini, Emma, Teah, Min
Published in Journal of global scholars of marketing science (02.10.2022)

by Jia, Lei, Xu, Yufan, Sweeney, John A., Wang, Cheng, Sung, Billy, Wang, Jun
Published in Frontiers in psychology (13.09.2019)

by Sung, Billy, Phau, Ian
Published in Psychology & marketing (01.02.2019)

by Butcher, Luke, Sung, Billy
Published in The journal of brand management (01.07.2024)

by Sung, Billy, Yih, Jennifer
Published in Cognition and emotion (16.11.2016)

by Duong, Chien, Sung, Billy, Septianto, Felix
Published in Appetite (01.10.2024)

by Quintal, Vanessa, Sung, Billy, Lee, Sean
Published in Current issues in tourism (17.01.2022)

by Li, Shanshi, Sung, Billy, Lin, Yuxia, Mitas, Ondrej
Published in Annals of tourism research (01.09.2022)

by Duong, Chien, Sung, Billy, Lee, Sean, Easton, Julia
Published in Meat science (01.11.2022)

by Sung, Billy, Lee, Sean, Teow, Theodore
Published in Personality and individual differences (01.01.2021)

by Lee, Sean, Sung, Billy, Kitin, Justin
Published in Current issues in tourism (18.03.2024)