by Sunder, Sarang, Thirumalai, Sriram
Published in Journal of marketing (01.01.2024)

by Ghosh Dastidar, Ayan, Sunder, Sarang, Shah, Denish
Published in Journal of marketing (01.05.2023)

by SUNDER, SARANG, KUMAR, V., ZHAO, YI
Published in Journal of marketing research (01.12.2016)

by SUNDER, SARANG, KUMAR, V., GORECZNY, ASHLEY, MAURER, TODD
Published in Journal of marketing research (01.06.2017)

by Sunder, Sarang, Kim, Kihyun Hannah, Yorkston, Eric A.
Published in Journal of marketing (01.11.2019)

by Shankar, Venkatesh, Grewal, Dhruv, Sunder, Sarang, Fossen, Beth, Peters, Kay, Agarwal, Amit
Published in International journal of research in marketing (01.06.2022)

by Kumar, V., Sunder, Sarang, Sharma, Amalesh
Published in Journal of retailing (01.12.2015)

by KUMAR, V., SUNDER, SARANG, LEONE, ROBERT P.
Published in Journal of marketing research (01.10.2014)

by Kumar, V., Sunder, Sarang, Leone, Robert P.
Published in Journal of marketing research (01.10.2013)

by Kumar, V., Sunder, Sarang, Ramaseshan, B.
Published in Journal of international marketing (East Lansing, Mich.) (01.01.2011)

by Kumar, V, Sunder, Sarang, Leone, Robert P
Published in Harvard business review (01.04.2015)

by Kalpana Sunder. Sarang Naik
Published in The Guardian (London) (14.02.2022)