Reaksi Konsumen Pasca Belanja Produk Pakaian dan Kosmetik Secara Online di Instagram
Ismah, Khairunnisa, Sumarwan, Ujang, Nurhayati, Popong
Published in Jurnal Aplikasi Bisnis dan Manajemen (30.09.2023)
Published in Jurnal Aplikasi Bisnis dan Manajemen (30.09.2023)
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Journal Article
Driving success: A segmentation of customer admiration in automotive industry
Hartoyo, Hartoyo, Manalu, Erwin, Sumarwan, Ujang, Nurhayati, Popong
Published in Journal of open innovation (01.06.2023)
Published in Journal of open innovation (01.06.2023)
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Journal Article
Strategi Periklanan Kosmetik Efektif Untuk Generasi Y Menggunakan Celebrity Endorsement
Nazhirah, Afra, Munandar, Jono Mintarto, Sumarwan, Ujang
Published in Jurnal Aplikasi Bisnis dan Manajemen (31.01.2023)
Published in Jurnal Aplikasi Bisnis dan Manajemen (31.01.2023)
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Journal Article
Natural Gas Sales Optimization Strategy of PT XYZ in East Java
Sajiwo, Tulus, Sumarwan, Ujang, Asnawi, Yudha Heryawan
Published in Jurnal Aplikasi Bisnis dan Manajemen (30.09.2022)
Published in Jurnal Aplikasi Bisnis dan Manajemen (30.09.2022)
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Journal Article
Uncover the trends, gaps, and main topics on online grocery shopping: Bibliometric analysis
Monoarfa, Terrylina A., Sumarwan, Ujang, Suroso, Arif Imam, Wulandari, Ririn
Published in Heliyon (29.02.2024)
Published in Heliyon (29.02.2024)
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Journal Article
Marketing Mix, Brand Equity, and Purchase Decisions of Packaged Rice Products
Firmansyah, Mochammad Reza, Sumarwan, Ujang, Ali, Muhammad Mukti
Published in Jurnal manajemen & agribisnis (30.11.2021)
Published in Jurnal manajemen & agribisnis (30.11.2021)
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Journal Article
Faktor-Faktor yang Memengaruhi Keputusan Pembelian Buku pada Mahasiswa
Sulistyo, Adi, Sumarwan, Ujang, Aminah, Mimin
Published in Jurnal manajemen (edisi elektronik) (01.10.2021)
Published in Jurnal manajemen (edisi elektronik) (01.10.2021)
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Journal Article
Cross-Channel Behavior in Indonesia: Are Omnichannel Shoppers More Loyal than Multichannel Shoppers?
Gunawan, Annetta, Sumarwan, Ujang, Yuliati, Lilik Noor, Jahroh, Siti
Published in Binus business review (31.10.2022)
Published in Binus business review (31.10.2022)
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Journal Article