The Influence of Electronic Word of Mouth and Hedonic Shopping Motivation on Impulse Buying with Fear of Missing Out as a Moderating Variable
Ramdani, Ardi Zarhan Lillahi, Sulhaini, Sulhaini, Handayani, Baiq
Published in Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal (17.04.2024)
Published in Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal (17.04.2024)
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Journal Article
The Effect of Instagram Content Quality on Fomsumerism Behavior with Emotional Response as a Mediating Variable
Karlinda, Nadya Betari, Sulhaini, Sulhaini, Rinuastuti, Baiq Handayani
Published in Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal (01.01.2023)
Published in Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal (01.01.2023)
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Journal Article
The Influence of Instafamous and Content Marketing on General Attitude Toward Local Brands and Interest in Buying Cosmetic Products
Widiari, Putu Ayu Ossi, Sulhaini, Sulhaini, Rinuastuti, Baiq Handayani
Published in Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal (31.08.2023)
Published in Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal (31.08.2023)
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Journal Article
The Effect of Health Consciousness, Food Safety Concern, and Familiarity with Advertisements on Willingness to Pay to Purchase Healthy Food Products
Ulfa, Hafizatun Amalia, Sulhaini, Sulhaini, Mulyono, Lalu Edy Herman
Published in Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal (22.08.2022)
Published in Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal (22.08.2022)
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Journal Article
The Effect of E-Wom, Sharia Compliance and Muslim Customer's Perceived Value on Customer Loyalty at Bank NTB Syariah with Emotional Attachment as a Mediating Variable
Fatmila Yusuf, Sulhaini Sulhaini, Baiq Handayani Rinuastuti
Published in Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal (01.08.2023)
Published in Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal (01.08.2023)
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Journal Article
Ta’awun and Marketing Agility of Firm Survivors
Sulhaini, Sagir, Junaidi, Sulaimiah
Published in International Journal of Islamic Business and Economics (IJIBEC) (14.12.2023)
Published in International Journal of Islamic Business and Economics (IJIBEC) (14.12.2023)
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Journal Article
Foreign Brand Admiration Among Young Consumers in Indonesia
Sulhaini, Sulhaini, Junaidi Sagir, Junaidi, Sulaimiah, Sulaimiah
Published in International Research Journal of Business Studies (21.05.2020)
Published in International Research Journal of Business Studies (21.05.2020)
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Journal Article
The Need for Uniqueness’s Impact Analysis on Impulsive Buying of Online Fashion Product with Prices as Intervening Variable
Nurmila, Nurmila, Sulhaini, Sulhaini, Saufi, Akhmad
Published in International journal of multicultural and multireligious understanding (22.12.2021)
Published in International journal of multicultural and multireligious understanding (22.12.2021)
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Journal Article
The Influence of Attitude (ATTD), Subjective Norm (SN), Perceived Behavioral Control (PBC), And Self-Efficacy (SE) on Purchase Intentions (INT) And Behavior (BHV) Using E-Commerce
Shufiana, Amalia, Sulhaini, Sulhaini, Saufi, Akhmad
Published in International journal of multicultural and multireligious understanding (03.12.2021)
Published in International journal of multicultural and multireligious understanding (03.12.2021)
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Journal Article
The Effect of Brand Prestige, Perceived Sociability and Social Norms on Fear of Missing Out by Buy Now Pay Later
Hening Putri Sejati, Sulhaini Sulhaini, Baiq Handayani Rinuastuti
Published in Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal (01.08.2023)
Published in Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal (01.08.2023)
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Journal Article
The Effect of Hedonic Shopping and Utilitarian Values on Impulse Buying Moderated by Gender on the Marketplace
Paramitha, Ni Putu Inten Nindya, Sulhaini, Sulhaini, Saufi, Akhmad
Published in International journal of multicultural and multireligious understanding (02.02.2022)
Published in International journal of multicultural and multireligious understanding (02.02.2022)
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Journal Article
THE EFFECT OF BANK NTB REBRANDING BECOME BANK NTB SYARIAH ON NON-MUSLIM CUSTOMERS LOYALTY
Lillah M.A., Sulhaini, Herman L.E.
Published in Russian journal of agricultural and socio-economic sciences (01.10.2022)
Published in Russian journal of agricultural and socio-economic sciences (01.10.2022)
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Journal Article
Influence of Trust, Subjective Norm,and Perceived Usefulness on the Intention of Using Contraceptives with Education Level as Moderation Variables
Amijaya, Dedi Tista, Sulhaini, Sulhaini, Herman, Lalu Edy
Published in International journal of multicultural and multireligious understanding (15.08.2021)
Published in International journal of multicultural and multireligious understanding (15.08.2021)
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Journal Article