Perceptions of large Korean corporations from a social cognition perspective
Suh, YongGu, Davies, Gary, Burnasheva, Regina
Published in Asia Pacific business review (27.05.2023)
Published in Asia Pacific business review (27.05.2023)
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Journal Article
가전제품 소비자의 Channel Equity에 관한 탐색적 연구
서용구(Suh Yong-Gu), 이은경(Eun-Kyung Lee)
Published in Journal of global academy of marketing science = Make'ting gwahag yeon'gu (30.09.2008)
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Published in Journal of global academy of marketing science = Make'ting gwahag yeon'gu (30.09.2008)
Journal Article
Multiple reference effects on restaurant evaluations: a cross-cultural study
Kim, Soyeon, Chung, Jae-Eun, Suh, YongGu
Published in International journal of contemporary hospitality management (11.07.2016)
Published in International journal of contemporary hospitality management (11.07.2016)
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Journal Article
Suh, Yong-Gu, Lee, Eun-Kyung, 徐鍵求, 李恩景
Published in Journal of global academy of marketing science = Make'ting gwahag yeon'gu (01.09.2008)
Published in Journal of global academy of marketing science = Make'ting gwahag yeon'gu (01.09.2008)
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Journal Article
DESIGN BRAND VALUE EVALUATING AND VERIFICATING SYSTEM AND METHOD
LEE, DONG HAN, RYU, YEON JI, LEE, SEOK RO, SON, DONG BOME, SUH, YONG GU
Year of Publication 01.10.2014
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Year of Publication 01.10.2014
Patent
Japanese product transplants in Asia and consumer choice
Published in Business Relationships with East Asia
(1997)
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Book Chapter