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"Sturm, Jr, A C"
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Folly or volley? Will a dollar $4 pill finally open the healthcare market to competitive pricing?
by
Sturm, Jr, Arthur C
Published in
Healthcare financial management
(01.11.2006)
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A national marketing sampler
by
Sturm
,
Jr
,
A C
Published in
Group practice journal
(01.01.1986)
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Selling the medical staff and hospital as a package
by
Sturm
,
Jr
,
A C
Published in
Hospitals (Chicago, Ill. 1936)
(16.05.1984)
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A check of vital signs can tell if hospitals have what it takes to survive
by
Sturm
,
Jr
,
A C
Published in
Modern healthcare (1976)
(24.11.1989)
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Integrated marketing plans, super brands will distinguish future healthcare winners
by
Sturm
,
Jr
,
A C
Published in
Modern healthcare (1976)
(07.04.1989)
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Signs show major changes are in store for hospitals' bypass surgery business
by
Sturm
,
Jr
,
A C
Published in
Modern healthcare (1976)
(23.09.1988)
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Innovative advertising becoming vital in an increasingly competitive market
by
Sturm
,
Jr
,
A C
Published in
Modern healthcare (1976)
(10.06.1988)
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Healthcare providers would be wise not to promise more than they can deliver
by
Sturm
,
Jr
,
A C
Published in
Modern healthcare (1976)
(01.04.1988)
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Who's your target? The answer will help trigger effective ads
by
Sturm
,
Jr
,
A C
Published in
Modern healthcare (1976)
(01.04.1984)
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Avoid becoming generic: promote your brand of care
by
Sturm
,
Jr
,
A C
Published in
Modern healthcare (1976)
(28.05.1990)
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Cutting marketing during recession can brew trouble
by
Sturm
,
Jr
,
A C
Published in
Modern healthcare (1976)
(12.05.1989)
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Healthcare benefits are in for a crisis in '89
by
Sturm
,
Jr
,
A C
Published in
Modern healthcare (1976)
(20.01.1989)
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Hospitals must learn to keep customers
by
Sturm
,
Jr
,
A C
Published in
Modern healthcare (1976)
(26.02.1988)
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