An examination of motives underlying active sport tourist behavior: a market segmentation approach
Hungenberg, Eric, Gray, Dianna, Gould, James, Stotlar, David
Published in The journal of sport tourism (02.04.2016)
Published in The journal of sport tourism (02.04.2016)
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Journal Article
Olympic Games Complexity Model (OGCM)
Gargalianos, Dimitris, Toohey, Kristine, Stotlar, David K.
Published in Event management (09.04.2015)
Published in Event management (09.04.2015)
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Journal Article
PREDICTING SPONSORSHIP AND ADVERTISING EFFECTIVENESS IN SPORT: A CASE STUDY OF THE SUPER BOWL
Chen, Hsin-Chung, Stotlar, David K, Reams, Lamar
Published in Journal of contemporary athletics (01.07.2014)
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Published in Journal of contemporary athletics (01.07.2014)
Journal Article
Promoting and celebrating sports marketing diversity
Pons, Frank, Stotlar, David, Bradish, Cheri
Published in International journal of sports marketing & sponsorship (01.07.2008)
Published in International journal of sports marketing & sponsorship (01.07.2008)
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Journal Article
Marketing the Olympic Games
Pons, Frank, Stotlar, David, Bradish, Cheri
Published in International journal of sports marketing & sponsorship (01.07.2008)
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Published in International journal of sports marketing & sponsorship (01.07.2008)
Journal Article
A Cross-Cultural Study of the Action Sports Participatory Fandom Between Korean College Students and Their American Counterparts
Park, Sung-Bae Roger, Stotlar, David K
Published in The ICHPER-SD journal of research in health, physical education, recreation, sport & dance (01.04.2006)
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Published in The ICHPER-SD journal of research in health, physical education, recreation, sport & dance (01.04.2006)
Journal Article
Tradition vs. Trend: A Case Study of Team Response to the Secondary Ticket Market
Drayer, Joris, Stotlar, David K, Irwin, Richard L
Published in Sport marketing quarterly (01.12.2008)
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Published in Sport marketing quarterly (01.12.2008)
Journal Article