Patterns and performance outcomes of innovation orientation
Stock, Ruth Maria, Zacharias, Nicolas Andy
Published in Journal of the Academy of Marketing Science (01.12.2011)
Published in Journal of the Academy of Marketing Science (01.12.2011)
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Journal Article
Impacts of personality traits on consumer innovation success
Stock, Ruth Maria, von Hippel, Eric, Gillert, Nils Lennart
Published in Research policy (01.05.2016)
Published in Research policy (01.05.2016)
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Journal Article
First adoption of consumer innovations: Exploring market failure and alleviating factors
de Jong, Jeroen P.J., Gillert, Nils Lennart, Stock, Ruth M.
Published in Research policy (01.03.2018)
Published in Research policy (01.03.2018)
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Journal Article
Linking multiple layers of innovation-oriented corporate culture, product program innovativeness, and business performance: a contingency approach
Stock, Ruth Maria, Six, Bjoern, Zacharias, Nicolas A.
Published in Journal of the Academy of Marketing Science (01.05.2013)
Published in Journal of the Academy of Marketing Science (01.05.2013)
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Journal Article
Who should be in power to encourage product program innovativeness, R&D or marketing?
Stock, Ruth Maria, Reiferscheid, Ines
Published in Journal of the Academy of Marketing Science (01.05.2014)
Published in Journal of the Academy of Marketing Science (01.05.2014)
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Journal Article
Facial Emotion Expressions in Human–Robot Interaction: A Survey
Rawal, Niyati, Stock-Homburg, Ruth Maria
Published in International journal of social robotics (01.09.2022)
Published in International journal of social robotics (01.09.2022)
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Journal Article