Search Results - "Steenkamp, Jan-Benedict" :: K.UTB vyhledávací portál

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Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions

by Steenkamp, Jan-Benedict E.M.
Published in Journal of international marketing (East Lansing, Mich.) (01.03.2019)

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Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

by Swaminathan, Vanitha, Sorescu, Alina, Steenkamp, Jan-Benedict E.M., O’Guinn, Thomas Clayton Gibson, Schmitt, Bernd
Published in Journal of marketing (01.03.2020)

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An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment

by Steenkamp, Jan-Benedict E.M., Maydeu-Olivares, Alberto
Published in Journal of the Academy of Marketing Science (01.01.2021)

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Global Brand Strategy: World-Wise Marketing in the Age of Branding

by Steenkamp, Jan-Benedict
Year of Publication 2017

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The effectiveness of contractual and trust-based governance in strategic alliances under behavioral and environmental uncertainty

by Krishnan, Rekha, Geyskens, Inge, Steenkamp, Jan-Benedict E. M.
Published in Strategic management journal (01.12.2016)

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Branding in the era of digital (dis)intermediation

by Gielens, Katrijn, Steenkamp, Jan-Benedict E.M.
Published in International journal of research in marketing (01.09.2019)

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The uncertain future of globalization: Implications for global consumer culture and global brands

by Steenkamp, Jan-Benedict
Published in International marketing review (08.07.2019)

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Price and Advertising Effectiveness over the Business Cycle

by VAN HEERDE, HARALD J., GIJSENBERG, MAARTEN J., DEKIMPE, MARNIK G., STEENKAMP, JAN-BENEDICT E.M.
Published in Journal of marketing research (01.04.2013)

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What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

by STEENKAMP, JAN-BENEDICT E.M., VAN HEERDE, HARALD J., GEYSKENS, INGE
Published in Journal of marketing research (01.12.2010)

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Socially Desirable Response Tendencies in Survey Research

by STEENKAMP, JAN-BENEDICT E.M., DE JONG, MARTIJN G., BAUMGARTNER, HANS
Published in Journal of marketing research (01.04.2010)

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A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products

by Steenkamp, Jan-Benedict E.M., de Jong, Martijn G.
Published in Journal of marketing (01.11.2010)

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Global Brand Building and Management in the Digital Age

by Steenkamp, Jan-Benedict E.M.
Published in Journal of international marketing (East Lansing, Mich.) (01.03.2020)

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Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002-2013

by STEENKAMP, JAN-BENEDICT E.M., MAYDEU-OLIVARES, ALBERTO
Published in Journal of marketing research (01.06.2015)

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What is holding private label back in the United States and in emerging markets?

by Steenkamp, Jan-Benedict E.M.
Published in Journal of retailing (01.03.2024)

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Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?

by Rajavi, Koushyar, Kushwaha, Tarun, Steenkamp, Jan-Benedict E.M.
Published in Journal of marketing (01.05.2023)

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Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis

by Steenkamp, Jan-Benedict E. M., Maydeu-Olivares, Alberto
Published in Journal of the Academy of Marketing Science (2023)

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Emotions in consumer behavior: a hierarchical approach

by Laros, Fleur J.M., Steenkamp, Jan-Benedict E.M.
Published in Journal of business research (01.10.2005)

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Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies

by Datta, Hannes, van Heerde, Harald J., Dekimpe, Marnik G., Steenkamp, Jan-Benedict E.M.
Published in Journal of marketing research (01.04.2022)

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Effect of Service Transition Strategies on Firm Value

by Fang, Eric (Er), Palmatier, Robert W, Steenkamp, Jan-Benedict E.M
Published in Journal of marketing (01.09.2008)

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How Country Characteristics Affect the Perceived Value of Web Sites

by Steenkamp, Jan-Benedict E. M., Geyskens, Inge
Published in Journal of marketing (01.07.2006)

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