by Hartman, Katherine B., Spiro, Rosann L.
Published in Journal of business research (01.08.2005)

by Cron, William L., Marshall, Greg W., Singh, Jagdip, Spiro, Rosann L., Sujan, Harish
Published in The Journal of personal selling & sales management (01.04.2005)

by Dixon, Andrea L., Spiro, Rosann L., Jamil, Maqbul
Published in Journal of marketing (01.07.2001)

by Dixon, Andrea L., Spiro, Rosann L., Forbes, Lukas P.
Published in Journal of the Academy of Marketing Science (01.09.2003)

by Wiles, Michael A., Spiro, Rosann L.
Published in The Journal of personal selling & sales management (2004)

by Spiro, Rosann L., Weitz, Barton A.
Published in Journal of marketing research (01.02.1990)

by Strahle, William M., Spiro, Rosann L., Acito, Frank
Published in The Journal of personal selling & sales management (01.01.1996)

by Guenzi, Paolo, De Luca, Luigi M., Spiro, Rosann
Published in The Journal of business & industrial marketing (03.05.2016)

by Spiro, Rosann L.
Published in The Journal of consumer research (01.03.1983)

by Bradford, Kevin, Brown, Steven, Ganesan, Shankar, Hunter, Gary, Onyemah, Vincent, Palmatier, Robert, Rouziès, Dominique, Spiro, Rosann, Sujan, Harish, Weitz, Barton
Published in Marketing letters (01.09.2010)

by McGee, Lynn W, Spiro, Rosann L
Published in Business horizons (01.05.1988)

by McGee, Lynn W., Spiro, Rosann L.
Published in Journal of business research (1991)

by Spiro, Rosann L., Weitz, Barton A.
Published in Journal of marketing research (01.02.1990)

by Strahle, William, Spiro, Rosann L.
Published in The Journal of personal selling & sales management (1986)

by Williams, Kaylene C., Spiro, Rosann L.
Published in Journal of marketing research (01.11.1985)

by Rouzies, Dominique, Bradford, Kevin, Brown, Steven, Ganesan, Shankar, Hunter, Gary, Onyemah, Vincent, Palmatier, Robert, Spiro, Rosann, Sujan, Harish, Weitz, Barton A.
Published in Marketing letters (01.09.2010)

by Spiro, Rosann L., Perreault, William D.
Published in The Journal of business (Chicago, Ill.) (01.07.1979)

by Spiro, Rosann L., Perreault, William D., Reynolds, Fred D.
Published in Industrial marketing management (01.12.1976)

by Spiro, Rosann L., Perreault, William D.
Published in Journal of business research (1978)

by Williams, Kaylene C., Spiro, Rosann L.
Published in Journal of marketing research (01.11.1985)