by Moutzala, Ioanna, Spais, George S.
Published in Journal of promotion management (17.08.2024)

by Bansal, Amrita, Spais, George S., Jain, Varsha
Published in Journal of promotion management (2023)

by Kumar, Satish, Spais, George S., Kumar, Divesh, Sureka, Riya
Published in Journal of promotion management (02.01.2020)

by Spais, George S., Kaufmann, Hans Ruediger
Published in Thunderbird international business review (01.05.2016)

by Spais, George S.
Published in Journal of promotion management (01.01.2014)

by Spais, George S., Johnston, Margaret A.
Published in Journal of promotion management (27.05.2014)

by Johnston, Margaret A., Spais, George S.
Published in Journal of promotion management (04.05.2015)

by Spais, George S
Published in Journal of applied business research (01.05.2012)

by Spais, George S
Published in Journal of applied business research (01.05.2011)

by Filis, George N., Spais, George S.
Published in Journal of promotion management (01.01.2012)

by Kalpadakis, Andreas, Spais, George S
Published in Innovative Marketing (2015)

by Spais, George S
Published in Innovative Marketing (2010)

by Falagas, Matthew E, Kyriakidou, Margarita, Spais, George, Argiti, Efstathia, Vardakas, Konstantinos Z
Published in Rambam Maimonides medical journal (19.04.2018)

by Spais, George S
Published in Journal of applied business research (01.03.2010)

by Spais, George S
Published in Innovative Marketing (2011)

by Lyroni, Chara, Spais, George
Published in Journal of marketing analytics (14.08.2024)

by Dendrinos, Konstantinos, Spais, George
Published in Journal of marketing analytics (20.12.2023)

by Zoupos, Dimitrios, Spais, George
Published in Journal of marketing analytics (01.09.2023)

by Spais, George, Phau, Ian, Jain, Varsha
Published in Journal of consumer behaviour (01.05.2024)

by Spais, George, Jain, Varsha, Ford, John
Published in Journal of consumer behaviour (06.05.2024)