Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals
Sorescu, Alina B., Chandy, Rajesh K., Prabhu, Jaideep C.
Published in Journal of marketing (01.10.2003)
Published in Journal of marketing (01.10.2003)
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Journal Article
Why Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Returns
Sorescu, Alina B, Chandy, Rajesh K, Prabhu, Jaideep C
Published in Journal of marketing research (01.02.2007)
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Published in Journal of marketing research (01.02.2007)
Journal Article