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The consumer experience: The impact of supplier effort and consumer effort on customer satisfaction
Söderlund, Magnus, Sagfossen, Sofie
Published in Journal of retailing and consumer services (01.11.2017)
Published in Journal of retailing and consumer services (01.11.2017)
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Short brand stories on packaging: An examination of consumer responses
Solja, Eeva, Liljander, Veronica, Söderlund, Magnus
Published in Psychology & marketing (01.04.2018)
Published in Psychology & marketing (01.04.2018)
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Influencing consumers to choose environment friendly offerings: Evidence from field experiments
Kristensson, Per, Wästlund, Erik, Söderlund, Magnus
Published in Journal of business research (01.07.2017)
Published in Journal of business research (01.07.2017)
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Journal Article