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Social identification theory and the elaboration likelihood model: impact of strength of ethnic identification among African American consumers on services advertising evaluations
Madadi, Rozbeh, Torres, Ivonne M., Fazli-Salehi, Reza, Zúñiga, Miguel Ángel
Published in The Journal of consumer marketing (11.03.2024)
Published in The Journal of consumer marketing (11.03.2024)
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