Mapping the themes and intellectual structure of customer engagement: a bibliometric analysis
Srivastava, Mukta, Sivaramakrishnan, Sreeram
Published in Marketing intelligence & planning (06.07.2021)
Published in Marketing intelligence & planning (06.07.2021)
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Journal Article
The impact of eWOM on consumer brand engagement
Srivastava, Mukta, Sivaramakrishnan, Sreeram
Published in Marketing intelligence & planning (13.04.2021)
Published in Marketing intelligence & planning (13.04.2021)
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Journal Article
Attitudinal factors, financial literacy, and stock market participation
Sivaramakrishnan, Sreeram, Srivastava, Mala, Rastogi, Anupam
Published in International journal of bank marketing (01.01.2017)
Published in International journal of bank marketing (01.01.2017)
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Journal Article
Demystifying customer engagement in B2B markets
Srivastava, Mukta, Sivaramakrishnan, Sreeram, Pandey, Neeraj
Published in The Journal of business & industrial marketing (26.07.2024)
Published in The Journal of business & industrial marketing (26.07.2024)
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Journal Article
Swosti Foods: Decoding Distributor Financial Metrics
Sivaramakrishnan, Sreeram, Radhakrishnan, Aditya
Published in Vision (New Delhi, India) (01.06.2016)
Published in Vision (New Delhi, India) (01.06.2016)
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Journal Article
An Assessment of the Impact of Karma Yoga on Performance in Teams
Bali, Aditya, Kachwala, Tohid, Sivaramakrishnan, Sreeram
Published in South Asian journal of management (01.07.2019)
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Published in South Asian journal of management (01.07.2019)
Journal Article