Consumer experience of interactive technology in fashion stores
Siregar, Yuri, Kent, Anthony
Published in International journal of retail & distribution management (09.12.2019)
Published in International journal of retail & distribution management (09.12.2019)
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Journal Article
Experiencing Brand on Mobile Augmented Reality
Chang, Shing-Wan, Siregar, Yuri Heikal
Published in Rediscovering the Essentiality of Marketing (2016)
Published in Rediscovering the Essentiality of Marketing (2016)
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Book Chapter