Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits
Iglesias, Oriol, Markovic, Stefan, Singh, Jatinder Jit, Sierra, Vicenta
Published in Journal of business ethics (01.01.2019)
Published in Journal of business ethics (01.01.2019)
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Journal Article
How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality
Markovic, Stefan, Iglesias, Oriol, Singh, Jatinder Jit, Sierra, Vicenta
Published in Journal of business ethics (01.04.2018)
Published in Journal of business ethics (01.04.2018)
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Journal Article
Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity
Sierra, Vicenta, Iglesias, Oriol, Markovic, Stefan, Singh, Jatinder Jit
Published in Journal of business ethics (01.09.2017)
Published in Journal of business ethics (01.09.2017)
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Journal Article
Not Walking the Walk: How Dual Attitudes Influence Behavioral Outcomes in Ethical Consumption
Govind, Rahul, Singh, Jatinder Jit, Garg, Nitika, D'Silva, Shachi
Published in Journal of business ethics (01.04.2019)
Published in Journal of business ethics (01.04.2019)
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Journal Article
A World beyond Family: How External Factors Impact the Level of Materialism in Children
DÁVILA, JUAN FRANCISCO, CASABAYÓ, MONICA, SINGH, JATINDER JIT
Published in The Journal of consumer affairs (22.03.2017)
Published in The Journal of consumer affairs (22.03.2017)
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Journal Article