Search Results - "Shugan, Steven M" :: K.UTB vyhledávací portál

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Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell

by Xie, Jinhong, Shugan, Steven M
Published in Marketing science (Providence, R.I.) (01.08.2001)

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The Profitability of Purchase Limits During Shortages

by Moon, Jihwan, Shugan, Steven M.
Published in Journal of marketing research (01.12.2022)

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Nonprofit Versus For-Profit Health Care Competition: How Service Mix Makes Nonprofit Hospitals More Profitable

by Moon, Jihwan, Shugan, Steven M.
Published in Journal of marketing research (01.04.2020)

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The Impact of Advancing Technology on Marketing and Academic Research

by Shugan, Steven M
Published in Marketing science (Providence, R.I.) (01.11.2004)

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Editorial: Save Research--Abandon the Case Method of Teaching

by Shugan, Steven M
Published in Marketing science (Providence, R.I.) (01.03.2006)

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Endogeneity in Marketing Decision Models

by Shugan, Steven M
Published in Marketing science (Providence, R.I.) (2004)

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Managing Channel Profits

by Jeuland, Abel P, Shugan, Steven M
Published in Marketing science (Providence, R.I.) (01.01.2008)

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Brand Loyalty Programs: Are They Shams?

by Shugan, Steven M
Published in Marketing science (Providence, R.I.) (01.04.2005)

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Relevancy Is Robust Prediction, Not Alleged Realism

by Shugan, Steven M
Published in Marketing science (Providence, R.I.) (01.09.2009)

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Advance-selling as a competitive marketing tool

by Shugan, Steven M., Xie, Jinhong
Published in International journal of research in marketing (01.09.2005)

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Statement from the Editor Regarding "New Perspectives on Customer `Death' Using a Generalization of the Pareto/NBD Model"

by Shugan, Steven M
Published in Marketing science (Providence, R.I.) (01.11.2010)

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It's the Findings, Stupid, Not the Assumptions

by Shugan, Steven M
Published in Marketing science (Providence, R.I.) (01.07.2007)

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Editorial: Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error

by Shugan, Steven M
Published in Marketing science (Providence, R.I.) (01.05.2006)

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Metrics--When and Why Nonaveraging Statistics Work

by Shugan, Steven M, Mitra, Debanjan
Published in Management science (01.01.2009)

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Editorial: Fifty Years of Marketing Science

by Shugan, Steven M
Published in Marketing science (Providence, R.I.) (01.11.2006)

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Think Theory Testing, Not Realism

by Shugan, Steven M
Published in Marketing science (Providence, R.I.) (01.09.2009)

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Advance Pricing of Services and Other Implications of Separating Purchase and Consumption

by Shugan, Steven M., Xie, Jinhong
Published in Journal of service research : JSR (01.02.2000)

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Rejoinder--Think Theory Testing, Not Realism

by Shugan, Steven M
Published in Marketing science (Providence, R.I.) (01.09.2009)

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Commentary--Relevancy Is Robust Prediction, Not Alleged Realism

by Shugan, Steven M
Published in Marketing science (Providence, R.I.) (01.09.2009)

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Advance Selling for Services

by Shugan, Steven M., Xie, Jinhong
Published in California management review (01.04.2004)

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