Goal-derived categories and the antecedents of across-category consideration
Ratneshwar, S, Pechmann, Cornelia, Shocker, Allan D
Published in The Journal of consumer research (01.12.1996)
Published in The Journal of consumer research (01.12.1996)
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Journal Article
Composite Branding Alliances: An Investigation of Extension and Feedback Effects
Park, C. Whan, Jun, Sung Youl, Shocker, Allan D.
Published in Journal of marketing research (01.11.1996)
Published in Journal of marketing research (01.11.1996)
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Journal Article
Composite Branding Alliances: An Investigation of Extension and Feedback Effects
Park, C. Whan, Jun, Sung Youl, Shocker, Allan D.
Published in Journal of marketing research (01.11.1996)
Published in Journal of marketing research (01.11.1996)
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Journal Article
Inferring Market Structure from Customer Response to Competing and Complementary Products
Elrod, Terry, Russell, Gary J., Shocker, Allan D., Andrews, Rick L., Bacon, Lynd, Bayus, Barry L., Carroll, J. Douglas, Johnson, Richard M., Kamakura, Wagner A., Lenk, Peter, Mazanec, Josef A., Rao, Vithala R., Shankar, Venkatesh
Published in Marketing letters (01.08.2002)
Published in Marketing letters (01.08.2002)
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Journal Article
Multiple-Category Decision-Making: Review and Synthesis
Russell, Gary J., Ratneshwar, S., Shocker, Allan D., Bell, David, Bodapati, Anand, Degeratu, Alex, Hildebrandt, Lutz, Kim, Namwoon, Ramaswami, S., Shankar, Venkatash H.
Published in Marketing letters (01.08.1999)
Published in Marketing letters (01.08.1999)
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Journal Article
A Note on the Application of Portfolio Theory: A Comment on Cardozo and Smith
Devinney, Timothy M., Stewart, David W., Shocker, Allan D.
Published in Journal of marketing (01.10.1985)
Published in Journal of marketing (01.10.1985)
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Journal Article
A Customer-Oriented Approach for Determining Market Structures
Srivastava, Rajendra K., Alpert, Mark I., Shocker, Allan D.
Published in Journal of marketing (01.04.1984)
Published in Journal of marketing (01.04.1984)
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Journal Article
Customer-Oriented Approaches to Identifying Product-Markets
Day, George S., Shocker, Allan D., Srivastava, Rajendra K.
Published in Journal of marketing (01.10.1979)
Published in Journal of marketing (01.10.1979)
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Journal Article
Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-in-Use
Srivastava, Rajendra K., Leone, Robert P., Shocker, Allan D.
Published in Journal of marketing (01.07.1981)
Published in Journal of marketing (01.07.1981)
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Journal Article
Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue
Shocker, Allan D., Srivastava, Rajendra K., Ruekert, Robert W.
Published in Journal of marketing research (01.05.1994)
Published in Journal of marketing research (01.05.1994)
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Journal Article
Pretest market models: A critical evaluation
Shocker, Allan D., Hall, William G.
Published in The Journal of product innovation management (01.06.1986)
Published in The Journal of product innovation management (01.06.1986)
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Journal Article
A Simulation Comparison of Methods for New Product Location
Sudharshan, D, May, Jerrold H, Shocker, Allan D
Published in Marketing science (Providence, R.I.) (01.04.1987)
Published in Marketing science (Providence, R.I.) (01.04.1987)
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Journal Article