The role of privacy-related factors in consumer perceptions of smart advertising
Shieh, Chih-Hui, Ling, I-Ling, Liu, Yi-Fen
Published in Journal of service theory and practice (13.03.2024)
Published in Journal of service theory and practice (13.03.2024)
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Journal Article
How location-based advertising elicits in-store purchase
Shieh, Chih-Hui, Xu, Yingzi, Ling, I-Ling
Published in The Journal of services marketing (18.09.2019)
Published in The Journal of services marketing (18.09.2019)
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Journal Article
AI customer service: Task complexity, problem-solving ability, and usage intention
Xu, Yingzi, Shieh, Chih-Hui, van Esch, Patrick, Ling, I-Ling
Published in Australasian marketing journal (01.11.2020)
Published in Australasian marketing journal (01.11.2020)
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Journal Article
Effect of location-based advertising filtering mechanism in smart service
Shieh, Chih-Hui, Ling, I-Ling, Chen, Yenming J., Liu, Yi-Fen
Published in Journal of retailing and consumer services (01.01.2025)
Published in Journal of retailing and consumer services (01.01.2025)
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Journal Article