Building Brand Equity via Product Quality
Herrmann, Andreas, Huber, Frank, Shao, Alan T., Bao, Yeqing
Published in Total quality management & business excellence (01.07.2007)
Published in Total quality management & business excellence (01.07.2007)
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Comparative Advertising Effectiveness: A Cross-Cultural Study
Shao, Alan T., Bao, Yeqing, Gray, Elizabeth
Published in Journal of current issues and research in advertising (01.09.2004)
Published in Journal of current issues and research in advertising (01.09.2004)
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Journal Article
What does marketing really mean to the Japanese?
Genestre, Alain, Herbig, Paul, Shao, Alan T
Published in Marketing intelligence & planning (01.10.1995)
Published in Marketing intelligence & planning (01.10.1995)
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Journal Article
Export Strategy and Performance: A Comparison of Exporters in a Developed Market and an Emerging Market
Raymond, Mary Anne, Kim, Jonghoon, Shao, Alan T.
Published in Journal of global marketing (09.11.2001)
Published in Journal of global marketing (09.11.2001)
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Journal Article
Japanese international marketing strategy
Genestre, Alain, Herbig, Paul, Shao, Alan T
Published in Marketing intelligence & planning (01.12.1995)
Published in Marketing intelligence & planning (01.12.1995)
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Journal Article
Rigidity versus flexibility in business marketing
Matthyssens, Paul, Pauwels, Pieter, Vandenbempt, Koen, Fredericks, Elisa, Ivens, Bjoern Sven, Beverland, Michael, Perry, Monica L, Shao, Alan T, Giunipero, Larry C, Denslow, Diane, Eltantawy, Reham, Smith, Michael F, Lancioni, Richard A, Oliva, Terence A, Claycomb, Cindy, Dröge, Cornelia, Germain, Richard
Published in Industrial marketing management (01.08.2005)
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Published in Industrial marketing management (01.08.2005)
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