The Role of User Involvement, User Involvement Types, Product Category Involvement and Advertising Appeals in Social Media Advertising Effectiveness: A Middle East Context (Iran)
Pashna, Mohsen, Esfidani, Mohammad Rahim, Jafari, Seyed Mohammad bagher
Published in Journal of creative communications (01.07.2019)
Published in Journal of creative communications (01.07.2019)
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