Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector
Talón-Ballestero, Pilar, González-Serrano, Lydia, Soguero-Ruiz, Cristina, Muñoz-Romero, Sergio, Rojo-Álvarez, José Luis
Published in Tourism management (1982) (01.10.2018)
Published in Tourism management (1982) (01.10.2018)
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Journal Article
A longitudinal analysis of revenue management strategies and measures implemented in the hospitality industry during the COVID-19 crisis
Talón-Ballestero, Pilar, González-Serrano, Lydia, Flecha-Barrio, M. Dolores, Orea-Giner, Alicia
Published in International marketing review (12.12.2023)
Published in International marketing review (12.12.2023)
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Journal Article
Repeat Consumer Behavior on Smart P2P Tourism Platforms
Talón-Ballestero, Pilar, García-Muiña, Fernando E., Rienda-Gómez, Juan José, González-Serrano, Lydia
Published in Sustainability (11.12.2019)
Published in Sustainability (11.12.2019)
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Journal Article
Currency hedging strategies using dynamic multivariate GARCH
Chang, Chia-Lin, González-Serrano, Lydia, Jimenez-Martin, Juan-Angel
Published in Mathematics and computers in simulation (01.08.2013)
Published in Mathematics and computers in simulation (01.08.2013)
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Journal Article
A Big Data Approach to Customer Relationship Management Strategy in Hospitality Using Multiple Correspondence Domain Description
González-Serrano, Lydia, Talón-Ballestero, Pilar, Muñoz-Romero, Sergio, Soguero-Ruiz, Cristina, Rojo-Álvarez, José Luis
Published in Applied sciences (01.01.2021)
Published in Applied sciences (01.01.2021)
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Journal Article
Future trends in revenue management
Talón-Ballestero, Pilar, González-Serrano, Lydia
Published in Journal of revenue and pricing management (01.05.2013)
Published in Journal of revenue and pricing management (01.05.2013)
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Journal Article
Viral gastroenteritis in hospitalized patients: Evaluation of immunochromatographic methods for rapid detection in stool samples
González-Serrano, Lydia, Muñoz-Algarra, María, González-Sanz, Rubén, Portero-Azorín, María Francisca, Amaro, María José, Higueras, Purificación, Cabrerizo, María
Published in Journal of clinical virology (01.07.2020)
Published in Journal of clinical virology (01.07.2020)
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Journal Article
Building a network of TP53 and IGHV testing reference centers across Spain: the Red53 initiative
Bosch, Francesc, Navarro, Blanca, Crespo, Marta, Alcoceba, Miguel, Sánchez, Julio Bravo, Tazón, Barbara, Serrano, Alicia, Álvarez, María García, Serrano, Lydia González, Alonso-Torres, Pablo, Villanueva, Miguel, Loriente, Cristina, Abrisqueta, Pau, Peiró, Manel, García-Marco, José Antonio, González, Marcos, Terol, María José
Published in Annals of hematology (01.03.2021)
Published in Annals of hematology (01.03.2021)
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Journal Article
Análisis del impacto de Open Pricing dinámico en el Revenue Management Hotelero: Analysing the Impact of Dynamic Open Pricing on Hotel Revenue Management
Farag, Hend Farahat Issa, González-Serrano, Lydia, Talón-Ballestero, Pilar
Published in Journal of Tourism Analysis: Revista de Análisis Turístico (JTA) (17.12.2022)
Published in Journal of Tourism Analysis: Revista de Análisis Turístico (JTA) (17.12.2022)
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Journal Article
Entrepreneurship by women in the rural environment: tourism as a spur to development
Talón Ballestero, Pilar, Abad Romero, Pilar, González Serrano, Lydia
Published in ESIC Market (2014)
Published in ESIC Market (2014)
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Magazine Article